Posts with tag 'Real Estate Marketing and Technology Magazine'
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28
6 Key Areas Your Marketing Technology Toolkit Should Address For Agents
Something I never quite realized until moving into the real estate vertical nearly a decade ago is that REALTORS® are essentially specialized sales professionals. As a child, I grew up seeing real estate agents on billboards, signs, and moving trucks. I even married into a real estate family (my wife's father and his brothers collectively own a small 30-agent real estate brokerage in northeast Ohio). Even then, it wasn't until I started working directly with agents myself that I realized just how much "sales" is in the DNA of their profession.
As Vice President of Sales for Delta Media Group®, I've grown to truly love the sales profession. I'm passionate and driven to learn more about how to better...
27
The Difference Between An All-in-One Marketing Solution And A "Frankensystem"
Remember Frankenstein's monster? He wasn't the prettiest fellow. Assembled from pieces that weren't meant to go together, he caused havoc when he was unleashed upon the world. The story of Dr. Frankenstein and his monster is an all-time classic, whether you've experienced it through the original novel or one of many film adaptations since. But would you believe that the tale also has relevance to your real estate technology?
You wouldn't, after all, want your tech suite, which your team relies on to maximize their potential, to be haphazardly put together from ill-fitting pieces, would you? In fact, a "Frankensystem" like that can cause all sorts of trouble for your real estate business and create roa...
24
5 Ways Real Estate Marketing Technology Gives You Time Back In Your Day
When even the sun starts going to bed early, it sure underscores the point: there's never enough time in a day. Especially in an industry that requires you to juggle tons of tasks at once — from marketing new listings to ensuring your buyer finds the right home — it can be difficult to keep up and still have time left to spend with family and friends. But you can get precious hours back in your day using the right real estate marketing solutions. After all, saving time has been the point of technology since the start!
Here are five ways real estate marketing technology can help you do this:
1. Stay on Task With Automated To-Do Lists
Som...
23
Florida Executive Realty: Excellence Will Take Them To The End Zone
Under the leadership of Broker Doug Loyd, Florida Executive Realty has been focused on providing and promoting excellence in the Tampa Bay area real estate market for more than 30 years.
Three decades ago, in 1992, Florida-based Broker Doug Loyd founded Florida Executive Realty alongside General Manager Michelle Weinhold. Today, they have six offices across the greater Tampa Bay region of Florida.
While they have certainly grown over the years, Doug looks back on the "humble beginnings" of Florida Executive Realty and sees similarities. Even with nearly 200 agents, he still views the company as a boutique firm.
"There's about 200 of us, agents and...
20
Let's Get Personal: How The Personalization Movement Will Drive More Business Growth
For most of the past decade, the big offering from real estate tech firms has been "white-label" solutions. This has been particularly true for all-in-one platform providers. However, the focus has been on customization. This has been in an attempt to help real estate brokerages differentiate their tech stack by offering something that looks or feels different from what their competitor down the street provides.Â
As a result, for a time, customization thrived. The white-label effort grew. Customization allowed real estate brokerages to deliver unique content — such as flyers, postcards, and social media posts — inside a platform displaying the logo and brand colors. This "skinning" of tech platfo...
