Posts with tag 'Real Estate Marketing'
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12
5 Basic Steps for Building Your Real Estate Brand
According to the American Marketing Association, a brand is a distinctive name, term, or design representing a product or service. It represents the consumer's perception and experience.Â
A strong brand will differentiate itself from competitors, resulting in greater customer loyalty.
Without a fully fleshed-out brand, your real estate business is just another option in the sea of sales professionals vying for the attention of buyers and sellers. But with the right brand identity, image, awareness, and positioning, you can become a name that local consumers trust and consistently turn to for help.
Building a real estate brand that...
5
The Role of Technology in Real Estate Marketing
Real estate is a cutting-edge industry, with technology playing an important role in how you market homes, showcase communities, and connect with customers. Those customers are also using technology to search for real estate agents, learn about communities, and, of course, shop for homes. Marketing technology is the bridge between you and your audience, allowing you to connect with them in the most convenient ways for everyone involved.
Technology-Driven Marketing Strategies
- Social Media and Digital Advertising
Digital advertising, through social media, search engines, and more, is a key part of the foundation upon w...
24
Why a Mobile-Optimized Website Is Essential for Success
We live in a mobile-first world, with over 60% of all Internet searches coming from mobile devices. And each year, more people turn to their phones to search for homes.
What does this mean for your real estate business? It means that for your website to succeed in the current digital landscape, it must be mobile-optimized. Making your site easier to find and more user-friendly, a mobile-optimized website benefits both you and your customers.
The Advantages of Mobile Optimization
Although any real estate website can improve your business's digital presence, a mobile-optimized site with all the best feature...
5
The Power of Social: Using Social Media To Amplify Website Engagement
Your real estate website is your #1 resource for engaging audiences and driving new business. But with millions of websites competing for buyers' and sellers' attention, you need a strong strategy for getting them to visit yours. This is where social media comes into play. Furthering your other efforts for gaining web traffic like Search Engine Optimization (SEO), social media is an excellent avenue for engaging with potential customers.
By leveraging the power of social media, you can amplify your website engag...
2
How to Find Success Serving Real Estate Investors and Win More Repeat Customers
A real estate investor is any person who sees buying and selling real estate as a financial opportunity rather than to simply fit a need. Whether they choose to rent it out or flip it, their goal is to make a profit off of the purchase.
As an agent, there are many benefits to working with real estate investors. Investors tend to be looking at higher-value properties, allowing you to earn higher commissions. Also, they are far more likely to become repeat — or even frequent — customers than the typical buyer in the market for a home to live in — especially if that home is meant to be their "forever" home. If the transaction goes smoothly, they will likely refer you to other investors from whom you can gain more business.Â
