Posts with tag 'Real Estate Technology'
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21
Data Moves You Forward
Data is a big topic — not only in real estate but in every industry where digital technology offers insights.
Data can seem esoteric and opaque to gregarious, relationship-focused real estate professionals. But you don't have to be a data scientist to make sense of it all. Instead, you need the right tools to connect those figures with your business outcomes.
Data is crucial in real estate because, as in other selling professions, it provides an objective source of truth to fact-check expectations against results. When challenges arise, it's no longer necessary to fill in the blanks with "hunches" or "gut feelings."
Instead, you can know precisely where your limited time, energy, and budget are best spent.
That means you can continuously, consistently...
20
Get the Most Out of Your Tech
Don't let that headline fool you. Despite the title of it, my article for this issue of Real Estate Marketing and Technology doesn't focus simply on technology itself or what's available to you and your real estate company these days, but rather on the management of technology.
With so many options on the market and seemingly more appearing constantly, getting a handle on everything tech-related can be an occasionally daunting task. Try not to let it all overwhelm you. Putting all your tech-ducks in a row doesn't have to be a challenge, and, sometimes, it can even be a marker of your company's evolution.
So was the case with Delta Media Group®.
Twenty-one years a...
29
What is a Healthy Adoption Rate for Real Estate Technology
When it comes to "Technology Adoption Rates," I have seen a plethora of articles from technology vendors as to what should be expected from brokers/owners. Some vendors in the marketplace boast an eye-popping 90%+ agent adoption rate for using technology tools. Other vendors settle for adoption rates as low as the 30% mark. After years of analyzing trends and data from brokerages utilizing the DeltaNET® tools, I believe that I can share what should be the honest, realistic answer.
First and foremost, we must address what the definition of "adoption" is. In the context of technology adoption, the definition provided by Merriam-Webster is "the act or process...
13
Sharpen Up Your Real Estate Copy
As a real estate agent, odds are you didn't pick this career so you could write the next great American novel.
But, just like marketing, writing is a skill that virtually all real estate professionals need to develop. In fact, you could find yourself writing several hundred words every month depending on your goals.
Don't worry — that's nowhere near as much as a full-time writer, who may need to put out 50,000 words a week to meet deadlines. But it is substantial enough that sharpening your writing skills will make a difference. After all, your ability to craft your real estate listings with the right words is one of the things that makes them so appealing. You have the opportunity to dazzle your visitors, capture attention, and engage all of their senses.
Often, t...
9
Cloud Delta Upgrades Are Here!
For years, CloudDeltaâ„¢ has been a great resource for easily sharing secure files quickly with your team. It helps your company save time, money, and valuable resources when all the documents you need are accessible in DeltaNET 6â„¢, the all-in-one solution for your real estate businesses.
Delta Media Group's secure cloud-based management tool ensures you don't need to email large documents to your agents, and you don't need to worry about yet another third-party system you have to support — with one login, you have all the tools you need for digital success.
Here are some of the features Clou...
