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"Silence, brand!"
If you've spent much time on social media over the last few years, you've probably seen this answer to branded content. It's a snappy retort to what many see as the increasingly unctuous and unwelcome expansion of corporate narratives into social spaces, leaving us subject to advertising seemingly every minute of every day.
To a growing number of people — including many of your future customers — the idea that Wendy's is our wisecracking hipster friend or we're "in this together" with Toyota or United Airlines isn't just unconvincing: it's downright nauseating. The more brands clamor to sound just like us, the more robotic and intrusive it all feels.
Many internet users are covering their ears and averting their eyes rather than en...

Digital technology is the ticket to accelerating the sales process. That's especially vital today, as pandemic-related uncertainty continues to shape the behaviors of both buyers and sellers. The right technology means fewer steps must be completed in person, helping everybody to move forward with confidence.
A faster closing leads to better results for sellers, protecting their property from languishing on the market. To hasten this complex process without sacrificing quality, agents must integrate forward-looking technology at every step. A seamless, all-in-one approach to home marketing is essential. For modern real estate agents, that means fully embracing digital.
Let's look at some of the most important pieces in today's real estate technology puzzle:
In case you missed the latest webinar from RETechnology and Delta Media Group: "What's Your Zillow Plan," we have provided the video recording above for you to check out.Â
Real estate agents have long looked warily at Zillow, a media company that aggregates data on more than 110 million American homes through its website. Since Zillow's launch in 2006, millions of home buyers and prospective sellers have diverted to begin their research on its website and app. Zillow's next move is even more disruptive: It has become a brokerage and is hiring real estate agents.
What can real estate agents do to prepare?
You can do what Zillow can't. This webinar takes a deep dive into actionable steps agents can take to Zillow-proof their business. In the process, you also will learn how to close more deals in 2021.
Marilyn Wilson (RETechnology) and Franklin Stoffer (Delta Media Group) walk you through, step-by-step, how Delta Media can help you beat Zillow – and other disruptors – in your local marketplace.
By watching this webinar recording, you'll get a chance to check out everything explained first-hand and try it free for 30 days. To learn more about the 30-day free trial, click here.
Interested in Zillow-proofing your business?Â
Click on the following link to download the handout referenced in the webinar:Â http://dmgre.us/cdf/muy22nh.

Staying connected with clients is one of the most important jobs for any real estate professional. The circumstances of 2020 have shined a light on the vast amount of real estate tech available to help you stay connected with your clients and leads.Â
Use our guide to the real estate tech your business needs in today's business world.

As the coronavirus pandemic enters its eighth month, Harvard Business School reports that many people working from home work longer and attend more meetings than before remote work started.
Early weeks of the pandemic saw the workday lengthen more than 8%––a difference of nearly 50 minutes. That adds up to a staggering increase from a 9.6-hour day to 10.8 hours at the recorded activity peak.
Data from more than three million people in 16 world cities showed many types of activity increasing:
With many people wondering if the 9-to-5 workd...
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