Posts with tag 'Social Media Marketing'
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18
Why Clients Prefer Personalized Marketing
We've all received direct mail marketing addressed to the "Current Resident" of the place where we live... and the vast majority of us will reroute those marketing materials straight into the recycling bin without a look or a second thought. The same holds true online, where spam messages are tuned out while personalized marketing is much more likely to be opened, read, and acted upon by the recipient.
Fortunately, with modern marketing tools, it's easier than ever to personalize your real estate marketing without taking too much time from your busy day. Here's more on how personalized marketing can help you grow your brand and tips on tools you can integrate to make personalizing your marketing much easier than you might think.
Why Clients Prefer Personalized Marketing
While it's a nice place to st...
20
Let's Talk About Content
If you're looking for a way to build your online visibility, you've probably heard about content marketing. But what is it exactly and why should you use it?
Content is any useful, informative material you publish online to help your audience answer a question or solve a problem. Content is crucial to your digital marketing for two main reasons:
- It serves as a preview of the value you have to offer those who ultimately choose you
- It enables you to appear in higher result positions for searches related to your business
To create a fl...
23
Do You Understand Social Media?
Real estate professionals have a unique opportunity on today's internet: They can turn their time on social media into solid business successes. More than any other professionals, real estate agents are the natural fit when it comes to finding qualified leads through social media.
Some of the most influential real estate agencies in the United States capture the majority of their new business online, with the biggest share coming from social media. Other industries often try to capture the same magic only to find that they lose hours of time every month.
Real estate and social media are a match made in heaven, but that doesn't mean social media comes easily to everyone. Let's face it: The whole concept of social media can feel a little weird or unnatural.
If you relate...
17
Having A Great Website Is Easier Than Ever Before
A great real estate website is a must in today's industry. Millennials and Generation Z are the majority of homebuyers, and virtually all real estate transactions start online. A website creates an opportunity to build trust with potential customers you haven't even met yet.
Website design is a big topic, and it might be a long way from your interests. But a website is your digital first impression, so every detail should be thought out with care. Luckily, everything gets easier once the planning and setup are complete. Then, your website can start building momentum.
It's no secret some of the most successful real estate agencies find...
11
The Secret To Reaching More Clients With Less Hassle
Everyone knows what it's like to spend your first year or so in real estate "chasing down leads."
New real estate agents need time to learn the ropes, figure out which side of the transaction they like to be on, and identify their ideal customers. But after the adjustment period, you need a shift in thinking — especially about how you keep your pipeline full.
Many a real estate agent identifies as a "people person," so a robust schedule of in-person networking and events might seem to make sense. But even if they are energizing, there's no getting around how time-consuming those engagements can be.
And when they're not delivering real business value, you can end up running yourself ragged.
Whether you're new or experienced, the key to bringing yo...
