Posts with tag 'Social Media Marketing'
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9
Meeting Client Expectations Doesn't Have To Be A Chore
With so much to manage every day as a real estate agent, juggling everything you need to get done while managing client expectations can feel like a tall task. Time management is a valuable skill for any agent, and it's not something that you have to handle all on your own. There's so much technology available that can make your life easier, add value, allow you to meet client expectations, and save plenty of time in the process.
Educate Clients on the Topics That Matter Most to Them
Savvy, modern real estate clients crave data and strive to make informed decisions. While there aren't enough hours in the day for you to directly inform every client about every detail of every real estate market, technology can help you bridge the gap. Educating clients is easier when you're able to provide them with AI-generated newsletters t...
4
Leading The Pack With Tech: How You Can Stay Ahead
Technology is becoming the key that separates the most successful real estate agencies and brokerages from all the rest. You do not need to be part of a huge team to take advantage of the latest artificial intelligence (AI) or machine learning, however: It is within your reach right now.
Real estate agents have always faced this critical issue: When someone wants to buy, it isn't always easy for them to tell the difference between one agent and another. With the right technology, applied in the right ways, you can meet their needs proactively — that's the ultimate differentiator.
Making the Most of Today's Technologies Starts with Knowing Yourself
One of the most quoted aphorisms in history begins, "Know your enemy and know yourself."
It may s...
15
Make Your Properties Shine On Your Website
The days when buyers needed to set foot in a house to fall in love with it are long gone, thanks to all of the online resources now available to shop for homes. Many buyers spend countless hours browsing listings, analyzing photos, taking virtual tours, and finding reasons to fall in love before they even consider going to an open house or showing. Are you doing everything that you can to inspire confidence in buyers who discover properties on your website?
Properly showcasing your properties online is an essential step in generating interest, inspiring action, and standing out from the competition. Here's how to make your properties shine on your website and help modern buyers fall in love with your listings.
Start with Great Listing Photos
While buyers spend significant time checking listings specs, descriptions,...
7
What Makes A Good Real Estate Website?
If you're in real estate, you can't do without a real estate website.
Millennials are aging into homeownership, and Generation Z is starting far earlier than analysts guessed. With the numbers of younger buyers (and first-time sellers) surging, it's crucial to be where they are.
And "where they are" is overwhelmingly online. The vast majority of first-time buyers 40 and younger go online to start their home search. They check out dozens or even hundreds of properties before looking at local real estate agents. And they research those agents in detail before reaching out to just a few.
In fact, the g...
22
A Diverse Marketing Approach Works Best
Quick — what's the most powerful form of marketing for real estate agents?
These days, the first thing that comes to mind might be something like social media. And it's true that of all the professionals active on Instagram, Facebook, and the rest, real estate pros have the best shot at transforming all that time spent scrolling their feed into real business value.
Next, you might think of email marketing. And it is the best in at least one way: Experts est...
