Posts with tag 'web design'
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17
SEO Best Practices You Should Adopt Now
You want people to find your business when they start their search for real estate services online, and Search Engine Optimization (SEO) is one of your most potent tools for accomplishing that goal. SEO is tied to nearly everything that your business does online, from the design of your website to the content that you create and share with the world. When done right, SEO increases visibility, makes it easier for prospects to find your business, and brings a reliable source of leads to your digital doorstep.
SEO is also constantly evolving as search engines update their algorithms and SEO experts find the best ways to adapt to new changes. Keeping up with the latest best practices is critical to achieving your SEO goals and growing your real estate business online.
Google Business Profile
Let's start with an easy one a...
12
Live Chat Can Transform Your Website
Are you doing everything that you can to connect with, inform, and convert the many prospects who visit your real estate website? Integration of a live chat feature can help you accomplish all of those goals and more while transforming the lead generation potential of your website. By providing instant, reliable customer support through live chat, you increase your appeal to the many prospects who expect to be able to handle the bulk of the real estate process online.
Still on the fence? Here are seven ways that live chat can boost lead generation, help your team connect quickly with prospects, and make the lives of agents easier in the process.
5
It's Time To Get Strategic With Your Website
It's a sure thing that the majority of your future clients will first encounter your brand online.
Even with the personnel and resources of a large brokerage, in-person events can only achieve so much coverage within your community. Experts estimate only about 1% to 10% of people you encounter on a daily basis will be ready to enter the market when they make contact with you for the first time.
Knowing all that, your brokerage website has a number of big jobs to do:
- It must attract the right targeted traffic to your digital doorstep
- It must explain precisely what you do and who you do it for
- It must help maintain a relationship over weeks and months
Your website is the centerpiece of your digital m...
31
Give Your Website A Personal Touch
What sets your real estate website apart from the competition? While features like MLS search are essential and reliable for getting your foot in the door, you'll need more than the basics to truly set your real estate brand apart online. Adding a personal touch through customization and the content you create is the best way to make your real estate website stand out for all of the right reasons.
Let's start with content. Even if you don't normally fancy yourself a blogger, your knowledge base on real estate topics, neighborhoods, and market trends put you in a unique position to inform your target audience on the topics that matter to them. In addition to being informative, the content that you — or your
29
Nearly All Buyers Shop Online: What That Means For You
With the eldest in their cohort entering their 40s, the Millennial generation is coming into its own. It's already the largest generation in the U.S. workforce. In recent years, it is also the top generation in both home buying and first-time selling.
Coming up just behind is Generation Z. Believe it or not, the oldest members of this generation are in their mid-20s. They're finishing college, launching careers, and starting families. One of the biggest success stories of the last few years is their strong...
