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September
1

Great customer service helps set the best real estate agencies apart from the rest. Even if you are an independent agent at the helm of your own practice, you still have many opportunities to deliver truly memorable customer service that keeps people coming back for more.

From the very first moment a lead reaches out to you on your website, you have the chance to create a bond by responding as quickly as possible. Research shows that if you react within a few minutes, you a...

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August
23

Real estate professionals have a unique opportunity on today's internet: They can turn their time on social media into solid business successes. More than any other professionals, real estate agents are the natural fit when it comes to finding qualified leads through social media.

Some of the most influential real estate agencies in the United States capture the majority of their new business online, with the biggest share coming from social media. Other industries often try to capture the same magic only to find that they lose hours of time every month.

Real estate and social media are a match made in heaven, but that doesn't mean social media comes easily to everyone. Let's face it: The whole concept of social media can feel a little weird or unnatural.

If you relate...

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August
17

A great real estate website is a must in today's industry. Millennials and Generation Z are the majority of homebuyers, and virtually all real estate transactions start online. A website creates an opportunity to build trust with potential customers you haven't even met yet.

Website design is a big topic, and it might be a long way from your interests. But a website is your digital first impression, so every detail should be thought out with care. Luckily, everything gets easier once the planning and setup are complete. Then, your website can start building momentum.

It's no secret some of the most successful real estate agencies find...

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July
15

The days when buyers needed to set foot in a house to fall in love with it are long gone, thanks to all of the online resources now available to shop for homes. Many buyers spend countless hours browsing listings, analyzing photos, taking virtual tours, and finding reasons to fall in love before they even consider going to an open house or showing. Are you doing everything that you can to inspire confidence in buyers who discover properties on your website?

Properly showcasing your properties online is an essential step in generating interest, inspiring action, and standing out from the competition. Here's how to make your properties shine on your website and help modern buyers fall in love with your listings.

Start with Great Listing Photos

While buyers spend significant time checking listings specs, descriptions,...

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July
7

If you're in real estate, you can't do without a real estate website.

Millennials are aging into homeownership, and Generation Z is starting far earlier than analysts guessed. With the numbers of younger buyers (and first-time sellers) surging, it's crucial to be where they are.

And "where they are" is overwhelmingly online. The vast majority of first-time buyers 40 and younger go online to start their home search. They check out dozens or even hundreds of properties before looking at local real estate agents. And they research those agents in detail before reaching out to just a few.

In fact, the g...

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