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In luxury real estate, building a sphere of influence can set the course of your career — but first, you have to put the work in.
In luxury real estate, your sphere of influence is critical to your long-term success as an agent. Establishing relationships and connections are some of the best ways to help your career take off. Still, building your luxury sphere of influence can feel like an intimidating task when you're new to the industry or starting fresh in a new market. But you don't have to do it alone. The agents who came before you have laid out a path for building your sphere of influence, and there are so many modern tools available to help you achieve your goals. Invest your effort wisely, and you can build a string of luxury-based connections that will serve you well for many years to come...

Virtual showings took the world by storm in the wake of the pandemic. Buyers and sellers alike needed to shift their perspective on virtual technology quickly to adapt to a new world. Agents and brokers had a challenge ahead of them: To learn and implement the new technology.
As the public health situation improves, virtual showings are still going strong.
However, more and more buyers want opportunities to return to the traditional way of seeing a home. In the past, open house events have stood out among the best ways for agents to meet new leads. It is sometimes possible to get an offer from a qualified buyer on a home in just minutes, too.
Although there will always be some people who are just curious, most people who go to a conventional home showing are interested in buyin...

Email marketing continues to rank near the top of the charts for real estate agents who want to quickly, consistently and effectively reach a large pool of prospects with targeted, relevant content that converts. Whether you're new to email marketing or want to modernize your existing strategy, success starts with having a clear, detailed plan for reaching your goals. Here's how to unlock your email marketing potential, improve conversion rates and save tons of time in the process.
While there are many effective real estate marketing channels, few can boast the wide user base and nearly universal integration of email....
On this episode of Tech Tuesday, Harley demonstrates how DeltaNET® 6 users can interact with the new DeltaNET® Academy. The episode covers viewing assigned courses, taking any courses available to them, as well as taking, retaking, and reviewing quizzes on courses where applicable.

As a real estate agent, building long-term client relationships is essential to growth. There are two times when having a deep relationship is especially vital.
First comes the initial decision to choose a real estate agent. By sharing helpful, informative content on your real estate website, you can build credibility as a trusted expert. This is important because it might take weeks or even months before someone actually decides to dive into the market.
If you've built a foundation with a potential client, you are more likely to be chosen in the end.
The second time strong relationshi...
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