Delta Media Group's Blog
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5
Celebrating 30 Years of Innovation
This year, Delta Media Group is celebrating thirty years of being in business serving the real estate industry. So much has changed since the company was founded and even more will change in the coming years.Â
In celebration of our anniversary, let's look back at some notable innovations over the past thirty years. Here are a few snapshots of technology that may be novel today but were extremely innovative at the time they were released:
Access to the listing inventory online
When our company put up the first real estate website with listing photos, known as RealtyNet, it was such big news that newspapers were writing articles about it. It was so innovative t...
1
The Continuing Impact Of AI On Real Estate
Artificial intelligence continues to have transformative impacts on real estate, and the process has only begun. In 2022, the industry saw a landmark $2 billion in investments in AI-driven proprietary proptech. Adoption of proptech in previous years means it will be easier to embrace AI.
AI and the closely related "generative AI" are expected to be two of the three most impactful technologies influencing real estate in the...
30
Debunking The Most Common Marketing Myths
One of the first challenges you'll encounter when researching online marketing is just how many myths there are about what works, what doesn't, and what you need to do in order to thrive. Cutting through the noise and getting to the heart of what really matters can feel like it's easier said than done, especially in an industry like real estate, where best practices are always evolving with the times. Fortunately, many of those myths are relatively easy to debunk, and there are reliable solutions to some of your most common marketing challenges. So, let's get busy busting some real estate marketing myths and highlighting tech that can help you overcome your marketing challenges.
25
Make Your Marketing Shine With The Best Tools
Nobody wakes up and says, "I really want to see more marketing from local companies today!"
Even so, though, real estate marketing is crucial to building and sustaining your business. People need to know, like, and trust you before they'll do business with you — and real estate agents are in a unique position. Most of the time, they will need to make a positive impression long before they meet a potential customer in person.
Every prospect you meet could be weeks or even months away from making a decision about their goals in the market. And during that time, they may encounter any number of other real estate agents and brokers. To get their business, you need real estate marketing that establishes a powerful relationship.
Luckily, you have plenty of options in digital...
12
Conquer SEO With Websites, Content, And More
Is increasing website traffic and engagement one of your key goals for 2024? Then search engine optimization (SEO) is still one of the most valuable, dependable items in your real estate marketing toolkit. Building a great real estate website, after all, is only the start. In order for your website to help you accomplish your marketing goals, you want your target audience to be able to find your website as easily and effortlessly as possible. Mor...
