Delta Media Group's Blog
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20
Who's Your Target Audience?
Identifying your target audience should be one of the first key steps in the development of any real estate marketing plan because knowing who you're aiming to reach will have a huge impact on where and how you market your real estate brand. It's an essential step in both establishing your brand identity and ensuring a consistent, cohesive approach with all of your real estate marketing tactics. Here's more on why your target audience is so important and how it can help you make more informed, effective decisions through every step of the real estate marketing process.
While identifying your target audience can be tricky, the idea behind it is not. These are the people who will be most interested in buying one of your homes or enlisting the help of one of your agents in selling a home. The reasons it's so important are that real estat...
20
Mental Health In Real Estate: How To Support Wellness For Agents
Real estate can be intense. It's full of big, high-energy personalities driven by achievement. Even those independent agents who have the opportunity to set their own pace often end up working 10, 12, or even 16 hours a day to reach the goals they set.
There's nothing wrong with high standards. In recent years, though, it's become clear there is a limit. Real estate agents need to prioritize, delegate, and rest. Good science stands behind the proposition that after about 50 hours of work in a week, productivity takes a nosedive. After 55 hours, more hours simply don't produce more results.
18
RedKey Realty Leaders: A Home For Everyone in St. Louis
The #1 independent brokerage in St. Louis, Missouri, RedKey Realty Leaders is a women-owned company that values diversity among its team members and within the communities they serve.
Despite only being in business for about 10 years, RedKey Realty Leaders has made a name for itself as the #1 independent brokerage in the St. Louis metropolitan area.Â
After years of working for different companies, CEO Jill Butler wanted something she could call her own, so she decided to take a risk. She recalls starting up the business from a hotel room back in 2012 before opening the firm's first office.
"We started about...
17
Staging Tips To Turn Any Listing Into A Spring Oasis
Spring is the time most buyers begin searching for their new homes. When touring prospective properties, they not only want and expect the homes to be neat and tidy but also take on the spirit of the season. Luckily, there are a few simple ways to turn any listing into the spring oasis buyers desire.Â
Let's take a look at some staging tips you can share with sellers this spring.
Plant Trees and FlowersÂ
The first thing that comes to mind when we think of spring is flowers. By adding flowers and proper landscaping outside any home, sellers can significantly increase their home's curb appeal. Suggest a local landscaper you've worked with i...
14
Duffy Real Estate: Providing Personal Connection in the Philadelphia Real Estate Market
Making their mark on the Main Line, Duffy Real Estate is a mid-sized, family-owned firm looking to stay local as they continue to serve buyers, sellers, and renters throughout the Philadelphia metro area.
John Duffy first entered the real estate business as a home-builder when the rates for mortgages and construction loans soared. After discovering that this business was where he was meant to be, he got his broker's license. In 1978, he opened a single, one-man real estate office in the town of Narberth, Pennsylvania, right next to the local movie theater. This marked the very beginning of Duffy Real Estate.
Today the Narbeth office resides just around the corner from its original location. Du...
