Delta Media Group's Blog
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13
Get Organized This Spring With An All-in-One Platform
Typically when we think of spring, we think of warmer weather, sun and flowers, and of course, spring cleaning. Spring cleaning has become a staple in many households and businesses during this time of year because it helps us get organized in time for summer. Summer is the busiest season for many things, including home buying, so getting organized is especially important for real estate industry professionals.
One of the simplest ways for your real estate business to get organized this spring is by utilizing an all-in-one marketing technology platform. Here are some reasons why:
All Your Lead, Prospect, and Customer Data is Stored in a Database
13
Fostering Your Leads For Better Conversions
Lead generation is one of the most critical aspects of real estate: Leads are the driving force that enable you to reach your full potential. In the first year of their career, most real estate agents focus on the lead generation aspect in tandem with "learning the ropes."
Early on, lead generation usually means meeting up with people and telling everyone you encounter you're a real estate agent now. Friends and family may be able to provide some early business — but they might also be months or years away from needing your services.
As your skills develop, it's crucial to have a systematic approach.
That means going beyond lead generation to lead qualification.
Lead Qualification Is the Next Step in Understanding Your Lea...
11
How Content Serves Your Clientele
The benefits of real estate content are many, from its importance to search engine optimization (SEO) to all of the ways that it helps drive traffic to your real estate website. With seamless integration of content across your most important online platforms, including your website and social pages, you can make sure that your audience can always find the information they need when they need it. Here's why it works, a...
10
Old Colony, REALTORS®: Staying Innovative While Upholding Tradition
Old Colony, REALTORS®, a West Virginia-based brokerage, has been innovating for more than 79 years all while maintaining the same values, traditions, and quality of service they introduced those many years ago.
Old Colony, REALTORS® got its start as a small real estate company in Charleston, West Virginia in 1944. Over the years, they have had affiliations with numerous franchises, such as Coldwell Banker in the 1980s. They even merged with Homefinders, Better Homes and Gardens in the 1990s, becoming Old Colony, Better Homes and Gardens. However, in 2006, they dropped all their franchise affiliations after seeing rapid growth and expansion.Â
Old Colony...
6
Now Is The Time To Start An Email Drip Campaign
Real estate agents have an incredible advantage when it comes to digital marketing.
What could it possibly be?
One of the most powerful ways to get the word out about your brand is email marketing. Studies have shown that email produces an average ROI of more than $30 for every $1 spent. This has remained true throughout the years, even with the advent of spam filters and data privacy standards.
In today's world, email marketing is a natural fit for real estate agents. Most of the people you meet in a day aren't ready to jump into the housing market. It could be weeks, months, or even years before they take the plunge. Email marketing is the way to ensure you stay connected.
Email marketing is also great for retention. The National Association of...
