Delta Media Group's Blog
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7
The Biggest Tech Shortcuts You Should Master Now
Artificial intelligence is becoming more versatile and useful every day. Thanks to Delta Media Group and the input of agents like you, real estate technology is finally taking full advantage of this powerful trend.
From large brokerages to independent agents, more real estate professionals are moving away from applications that do one thing well but don't work together. An all-in-one approach is finally in reach.
With AI-driven technology tools, you have amazing new opportunities to get more done in less time. The #1 theme in today's technology is automation, taking the rote work out of your hands to get it done fast.
The more time-consuming and detail-oriented a task is, the more likely a human will make mistakes. No amount of experience can compensate. It com...
28
The Foundation Of A Strong Online Presence
Do you want to build an outstanding online presence for your real estate brand? Just like building a house, it all starts with a strong foundation. With your online presence, your real estate website is that foundation, providing the dependable central hub that allows you to integrate everything from social media marketing to
28
6 Key Areas Your Marketing Technology Toolkit Should Address For Agents
Something I never quite realized until moving into the real estate vertical nearly a decade ago is that REALTORS® are essentially specialized sales professionals. As a child, I grew up seeing real estate agents on billboards, signs, and moving trucks. I even married into a real estate family (my wife's father and his brothers collectively own a small 30-agent real estate brokerage in northeast Ohio). Even then, it wasn't until I started working directly with agents myself that I realized just how much "sales" is in the DNA of their profession.
As Vice President of Sales for Delta Media Group®, I've grown to truly love the sales profession. I'm passionate and driven to learn more about how to better...
27
The Difference Between An All-in-One Marketing Solution And A "Frankensystem"
Remember Frankenstein's monster? He wasn't the prettiest fellow. Assembled from pieces that weren't meant to go together, he caused havoc when he was unleashed upon the world. The story of Dr. Frankenstein and his monster is an all-time classic, whether you've experienced it through the original novel or one of many film adaptations since. But would you believe that the tale also has relevance to your real estate technology?
You wouldn't, after all, want your tech suite, which your team relies on to maximize their potential, to be haphazardly put together from ill-fitting pieces, would you? In fact, a "Frankensystem" like that can cause all sorts of trouble for your real estate business and create roa...
24
5 Ways Real Estate Marketing Technology Gives You Time Back In Your Day
When even the sun starts going to bed early, it sure underscores the point: there's never enough time in a day. Especially in an industry that requires you to juggle tons of tasks at once — from marketing new listings to ensuring your buyer finds the right home — it can be difficult to keep up and still have time left to spend with family and friends. But you can get precious hours back in your day using the right real estate marketing solutions. After all, saving time has been the point of technology since the start!
Here are five ways real estate marketing technology can help you do this:
1. Stay on Task With Automated To-Do Lists
Som...