Delta Media Group's Blog
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- 2026 | 49 Posts
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10
Real Estate Videos Make a Personal Connection with Clients
Real estate videos are one of the best marketing tools for your business today. Real estate pros like you find video marketing is a good fit because it lets you show off your listings and professional knowledge equally. Videos work well on mobile devices, gives your website the "action" still photography does not, and provides additional content for you to share socially.Â
Build Trust, Create Brand Recognition & Convert Clients
According to a Virtulets.com, 73 percent of homeowners say they are more than likely to hire a listing agent who uses video to market their homes.
Today's modern real estate client demands technology whether buying or selling a home. There is no argument video marketing is an essential part of your total online marketing strategy. Video marketing allows you to make a more personal connection with your clients.
Videos created correctly gain you favor with your clients and Google. However, done poorly and they could become an obstacle for success.
9
5 Black Hat SEO Tactics You Should Avoid
Search engine optimization (SEO) is one of the most powerful, essential tools for growing your real estate business online, and it's also a big business in its own right. Many SEO providers offer reputable, white hat SEO services that help grow your business without damaging your reputation, relying on their in-depth knowledge of how search engines work and what Google's algorithms want to see from high-ranked websites. However, you'll also want to be aware of marketers who try to cheat the system by using black hat SEO tactics, which are ultimately bad for business. Let's take a closer look at five black hat SEO tactics to avoid as you grow your real estate business online.
2
How Reverse Prospecting Can Work For You
Your MLS is one of your most valuable marketing tools as a real estate agent because it allows prospects to use your real estate website to search listings based on their unique preferences and find the right match for their needs. In other words, MLS search helps the right client find the right home...but wouldn't it be nice if you could also help the right house find the right client?
That's the idea behind Delta Media Group's reverse prospecting feature in the DeltaNetâ„¢. Agents now have the ability to manually create AVM-based Reverse Prospecting reports through the Customer Profile page in the DeltaNetâ„¢.
Learning how to use reverse prospecting can help you uncover new opportunities for your real estate business.
25
How Real Estate Agents Should Own Their Online Presence
Your online presence should be one of your most valuable assets as a real estate agent because clients from every generation rely on online tools to shop for homes, research communities, and engage with real estate agents. If you want to make the most of your online presence, then you need to own it. Take the time to create a distinctive social media presence, develop an outstanding real estate website, market your real estate business with targeted, relevant content, and make sure that clients/prospects have an easy time finding you. Take these steps to own your online real estate presence.
