Posts from August 2016
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16
7 Tips for Real Estate Video Marketing
Video marketing is an especially good fit for the real estate industry, because it allows you to show off your listings and your expertise in equal measure. Video content is easy to consume, works great with mobile devices, and allows you to add a dash of personality that's simply not possible in a still photo. But success with video marketing is not automatic. You've got plenty of competition for the viewer's attention, so you need to offer something of value if you want them to stick around.
9
How Google Search Results Work for Real Estate
When a potential client wants to learn more about your real estate business, research the communities where you sell homes, or browse the latest listings, their favorite search engine will often be their first stop. And Google is far and away the most popular search engine, with little meaningful competition on the horizon. So, what does that mean for your real estate business? Put simply, showing up in prime position in Google's search results is critical to generating qualified leads online, and search engine optimization is a must-have tool for growing your business.
While you likely have experience using Google yourself, you may not be familiar with the details of why search results appear how they do. The team at Delta Media Group has you covered, with a guide to the terms and tactics you need to understand for successful SEO.
2
How to Make Your Real Estate Branding Work
Building a memorable real estate brand is about more than the name on your business card, or the listings on your website. The reputation that you have built over time by working hard for your clients, delivering results, and closing deals is the foundation of your brand. Communicating that reputation to prospects and new clients is where your marketing – and branding – play a starring role.
An effective real estate brand is unique, easily recognizable, and clearly communicates your value. Real estate branding is our passion at Delta Media Group, and we've got some simple, proven tips to help you build a memorable brand for your real estate brokerage.
2
Employee Spotlight: Emily Croskey
Emily Croskey, Digital Marketing Specialist
Emily's professional life began as a tomato. Yep, you read it right a tomato! Emily shared with us that her most unusal job was during high school when she worked at an Italian restaurant. The restaurant owners asked Emily to dress up as a giant tomato, go to the street corner and wave to people holding a sign. As Emily put it: "Not exactly the high point of my high school days."
Since then, things have changed for Emily. She joined Delta Media Group about five months ago as our Digital Marketing Specialist in charge of Delta's social media marketing as well as that for some of our clients. In addition, Emily oversees SEO for several of Delta's clients.
