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When was the last time you picked up a phone book to look up a business or grabbed a newspaper to check out the ads? Would you bother reading a postcard from a business that came in the mail, or answering a cold call from an unknown phone number? If those marketing tactics sound dated to you, then you certainly aren't alone. The fact is that real estate marketing has evolved a great deal in recent years, thanks to the internet, search engines, mobile devices, and social media. Let's take a closer look at how things were, how they are today, and why things changed.

Delta Media Group realizes one of the biggest challenges REALTORS® and sales associates have is keeping up with the latest in real estate technology. That's why we've created this diary of updates and releases we set live in December, 2017 to help you run your business.Â
Dec. 1Â - Agents can now add a purchase date and the address of the purchase to their customer's profile.
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