Posts from February 2020
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11
Tech Tuesday: Using eCards and Flyers to Market to Your Clients
In this week's Tech Tuesday, Harley Wolfarth demonstrates how to market to your real estate clients using the eCards and Flyers system found in the DeltaNET.
10
What Makes You Different in Today's Digital World
Be a Stand-Out Agent by Building Your Personal Brand
It's not that easy being a real estate sales associate these days.
The big challenge that sales associates face can be summed up in a single idea:
Real estate pros are widely agreed to be the most active professionals on social media; however, many times, people simply tune out what their local real estate expert has to say. And the problem goes beyond Twitter and Facebook to other parts of the digital world.
In an increasingly crowded, fast-paced online sphere, everyone is looking for better ways to stand out. But technology is only one part of the equation: The way you approach your work also helps you to differentiate yourself from everybody else.
What's the best way to communicate your big difference to online leads?
In a few words, it's the personal touch.
Technology has a strange effect on communication. Use a little technology – like, say, just email or text – and it makes your message seem impersonal. But go to the next level, fully embrace what technology has to offer, and those online interactions can be as personal and memorable as a face-to-face conversation.
But technology is the only vehicle. You, the sales associate, are the driver.
Before you can figure out the best use of technology to grow your practice, figure out what you want. What do you want your clients' experience to be?
5
Tech Tuesday: Adding & Editing Listing Media
Each Tuesday Delta Media Group features Tech Tuesday Live with Harley Wolfarth to provide you with the most recent enhancements to the DeltaNET. Watch this week's video to see how easy it is to add and edit listing media in the DeltaNET.
3
Give Your Real Estate Clients an Unforgettable Customer Experience
What creates a memorable real estate customer experience?
Customers have a lot of decisions to make when they buy or sell a home. It's easy to feel intimidated by all they need to do and know, so they count on a sales associate to guide them. Excellent customer service means three things:
- Being responsive to questions and concerns, starting with the initial contact
- Understanding client needs at different stages in the process and taking action
- Blazing a clear path through lots of information and making the decision easier
Real estate sales associates who want to go to the next level in customer care are using digital marketing tools to do it. The right digital marketing software automates common tasks and streamlines the process of being there when clients need you ... without spending all day waiting for phone calls or email notifications.
It enables excellence with work-life balance.
Let's look at nine ways the best firms are redefining real estate customer experience:
- Launch a Custom Website That Makes Life Easier for Leads
Real estate custom websites make a difference in how you're seen online. A fresh, exciting look can communicate both your brand and the beauty of the properties you offer. For knockout customer experiences, your website should load fast and be easy to use – providing plenty of information, but making it a snap to navigate on a computer or a smartphone.
