Five weeks ago, I was meeting with fifteen business owners, and we were talking about how good business is and how we should be planning for a black swan event. We all agreed that we should as we continued talking about watching our business metrics as all of our businesses were growing at phenomenal rates. Times would be good, and I would have never thought that I would be writing an article just five weeks later in the middle of a black swan event.
But here we are today dealing with the impact of Coronavirus on our lives and businesses.
All of us, while waiting to see what our government will ultimately do in the form of bailouts, are working and planning in our businesses. What I want to draw all of us towards is our business metrics.
Two weeks ago, at the Leading Real Estate Companies of the World (LeadingRE) Conference in Las Vegas, Aaron Geh and I pivoted our speaking session to partially discuss business metrics to pay attention to. In this article, I will attempt to outline what metrics you can pay attention to and how to interpret trending data that you can produce now if you aren't already tracking such data.
How often do you find yourself wishing there were just a few more hours in the day? It's a common refrain for anyone who works in real estate because there's always something more to do to grow your brand, generate new leads, and keep in touch with existing clients. Fortunately, with the right tools, the right mindset, and time management secrets, you can use your time more efficiently without ever compromising on the quality of your work.