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Real estate is an on-the-go industry, where the hardest work doesn't always happen in a traditional office setting. Your "office" at any given time might be your car, a property that you're showing, a coffee shop where you're meeting a client, or any number of other places around town. So if you find yourself constantly on the move as an agent, don't you deserve reliable, flexible tech that travels with you and works just as hard as you do?
The ability to take your tech tools on the go is no longer just a nice perk — it's an essential. The good news is that with the right tech in place, your favorite mobile device can be just as powerful a tool on the go as the desktop computer that you rely on when you're in the office.

Real estate has changed quickly over the last year. There are new technologies and new marketing techniques. Some of them leverage trends that were already percolating in the background, accelerated by the pandemic. Others are all-new, the byproduct of the collective ingenuity and creativity of a highly adaptive industry.
Whatever the case, real estate's evolution won't end with COVID-19. On the contrary, agents and brokers should prepare for a fresh era of change — one in which they'll need to draw on recent lessons while connecting with how they can best communicate their unique value to clients.
That's because now is the time to start Zillowproofing your business.
Big or Small, Independence Is Pivotal to Zillowproofing Your Real...

The real estate profession offers more opportunities than ever, but that also comes with its share of challenges. Never before has a real estate agent needed to be familiar with so many skills. To cope with diverse demands, it's imperative to define what success is to you, measure it regularly, and stay on the right path.
It's no secret that success can look different for different people.
That's even true when you narrow your focus down to one industry, like real estate. For someone who has just launched their career, success might look like getting that very first customer agreement. Later, lead generation becomes crucial. After that, lifetime value might be a concern.
Whatever the case may be, it's impossible to know if you are moving toward success unless...

The habits of modern buyers are changing, and real estate is no exception. More of the sales process happens online than ever before, and buyers are more comfortable than ever doing the bulk of their research online before deciding on a big purchase. By making it possible for buyers to tour homes online, you provide a necessary service, help buyers fall in love with homes, and save time for your team in the process. So let's take a closer look at why helping buyers tour homes online is so important, and at the tools that can help you make it happen.
Accommodate Buyers at the Start of Their Search
For the vast majority of buyers, research on any big purchase begins online. This is especially true when shopping f...

A seasoned real estate investor and a top agent at Coldwell Banker Tomlinson in Spokane, Washington, Aaron Lennon uses technology to connect with clients and communicate the benefits of buying property.
Aaron Lennon got into real estate about 21 years ago when he purchased his first investment property and began working as a landlord. After reaping the benefits of owning multiple properties himself, Aaron became an agent in 2011 to show others the value of property ownership — whether that be through helping clients buy their first home or their first rental property.
"My passion is showing people how they can ma...
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