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Marketing is one of the most important parts of real estate, and it can also be challenging for agents to come to grips with. Once you've learned the knowledge and skills you need to serve clients, marketing should be your next priority.
Having a marketing plan is essential to your overall success!
Marketing is indispensable because the majority of your future clients will find you online. These days, most home searches begin there. As more Millennials turn to the market and the eldest of Gen Z find their way into it for the first time, this trend will continue.
A marketing plan helps you identify where your audience is, how to connect, and the best ways to do so over the time it takes them to launch their home search. From the high-l...

With vaccination rates flagging and an ambiguous timeline for the end of the pandemic, the answer to this question is a resounding "Yes!"
Of all industries transformed by the pandemic, real estate moved the fastest — because it was essential to protect agents, brokers, and their clients. Giving up with the finish line in sight doesn't make sense.
But there is a flip side. Research shows many supervisors are nervous about this new work-from-home world. If they can't see people doing their work, they worry nothing is getting done. It's affecting teams in all kinds of industries.
Luckily, real estate is a little bit different.
An independent streak has always been a big part of success in real estate. Even with perks offered by the largest agencies and b...
In this Tech Tuesday, Harley Wolfarth demonstrates how to interact with the Do Not Call (DNC) System in the DeltaNET. Keep in mind that this system must be activated at the company level to be available to you.

Real estate has long been considered one of the best investments of all.
The sterling reputation of owning a home as a way of building wealth took a beating among Millennials after successive waves of downturns and crises. Now, it's on its way back. Up-and-coming Generation Z made a strong showing in homebuying during the pandemic.
Only a fraction of that generation is old enough to enter the market now. But general trends indicate they look at buying a home as an important life milestone — and a goal to be pursued at earlier ages than ever before. This is sure to shape the real estate landscape for years to come.
In short, they have a different view of their return on investment.
ROI is the ultimate goal of any investment. It stands at the heart o...
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