Delta Media Group's Blog
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18
What Can Automation Do For You?
The central challenge of real estate marketing is serving more people without losing the human touch.
Many real estate agents are solo performers. As their business scales up, increasing headcount isn't an option. Instead, they need to find ways to utilize their resources more efficiently. The most cost-effective approach in modern real estate is automation, especially digital marketing automation.
And automation isn't only for one-agent shows.
Teams of any size can achieve more by taking a hands-off approach to repetitious but necessary tasks. That's indispensable to having more time and energy for what really matters. By accelerating what you can achieve in one day, you are prevented from falling into the trap of working ever-increasing hours as business grows.
13
Real Estate After Covid
Few industries changed as much or as quickly as real estate at the outset of the pandemic.
Working together, real estate professionals from all walks of life were able to re-imagine traditional approaches. The drive to improve safety for colleagues and clients alike has had a tremendous impact. What started out as a matter of necessity has given rise to innovations like digital showings, poised to redefine business as usual.
With vaccinations increasing fast, real estate professionals will soon find themselves with the opportunity to return to something like "normal." But precisely what awaits in the future is a matter of considerable debate.
Real estate has been one of the biggest bright spots in a pandemic-battered economy. While nobody can see the future, the general outlines of wh...
12
Keeping Your Facebook Strategy Up-To-Date in a Social Media World
Facebook is the most powerful social media platform for real estate agents, bar none.
Why Facebook? As the real estate industry embraces digital marketing, it has become the #1 resource for building and maintaining long-term relationships. Twitter can be good for prospecting, LinkedIn is a gateway to luxury buyers, but nothing beats Facebook's overall utility. With nearly 2.4 billion monthly active users, including approximately 255 million in the United States and Canada, Facebook is still the go-to social media site for most people.
Facebook also owns the photography-focused platform Instagram, a natural fit for real estate agents and brokers. If you master Facebook, you'll have an easie...
12
Keeping Your Team on Track & Ready for the Next Challenge
With the anniversary of the first shelter-in-place orders in our rearview mirror, it's
fair to acknowledge that motivation can be hard to come by sometimes. As a team leader in real estate, there are many things out there you can't always control. That fact can seem overwhelming at times like these, but in the last year, you've done your best to stay afloat amongst the current of constant change.
The key to maintaining that success? Staying focused on what's in your zone of influence.
Odds are good your team members are still navigating plenty of stress and uncertainty. It's more vital than ever to leverage relationships and understand what motivates
