The central challenge of real estate marketing is serving more people without losing the human touch.
Many real estate agents are solo performers. As their business scales up, increasing headcount isn't an option. Instead, they need to find ways to utilize their resources more efficiently. The most cost-effective approach in modern real estate is automation, especially digital marketing automation.
And automation isn't only for one-agent shows.
Teams of any size can achieve more by taking a hands-off approach to repetitious but necessary tasks. That's indispensable to having more time and energy for what really matters. By accelerating what you can achieve in one day, you are prevented from falling into the trap of working ever-increasing hours as business grows.
In other words, real estate marketing automation is the key to work-life balance. It's also one of the most versatile assets you can have at your disposal.
Real Estate Marketing Automation Helps Your Business Scale Effortlessly
If more real estate marketing meant you had to "turn the crank" more every day, the result would be a disaster:
- Some real estate agents would end up working themselves to exhaustion doing more over time
- Others would make marketing a secondary priority that would almost never get into a schedule
But marketing is a crucial part of growing your presence in the community. Without it, you can easily end up chasing referrals for years to come. The alternative is building a steady stream of leads that will find their way to your website at the precise moment they're most interested in what you have to offer.
In effect, automated real estate marketing plants seeds that come to fruition over time to enhance your results.
Let's look at some of the most significant ways it can change your work life for the better:
- Social Media Automation
Across all industries, real estate professionals are some of the most active contributors to social media. Posting every day is essential to raising your visibility, but it can also cost you hours of your day. Trigger-based social media automation allows you to instantly update your accounts when you have a new listing, listing change, a showing, or other event. Facebook Connector and LinkedIn Connector make it easy.
- Automated Email Drip Campaigns
As the housing market ebbs and flows, it can close the taps on leads who might have been inches from reaching out to you. How can you stay in touch in the weeks and months it might take them to make a decision — and make sure you're the agent they finally choose? Helpful, informative content released in an automated "drip" email campaign positions you as a trusted advisor. DeltaNET 6 is your center of excellence for automated email.
- Text Message Marketing
Text messaging has the potential to be more responsive and more personal than virtually any other option. It lets you get into fast-moving conversations where you can build genuine insight into your leads and customers. Open rates for text message marketing are through the roof, and it might take only a few minutes to spark a genuine rapport with someone who has just expressed interest in what you can do for them.
- Customer Relationship Management (CRM)
Do you know where each of your leads stands in the buyer journey? Do you know exactly what's next for every single one of your customers? Keeping track can task your memory to the breaking point, but exceptional customer care depends on it. Delta Media Group's all-in-one real estate solution takes the heavy lifting off your shoulders. It ties in with all your other tools, so you always have the most accurate information available. Orchestrating follow-up is a snap!
- Content Marketing
Content marketing helps you capture preferential positions in online searches related to your business. Whether you work predominantly with buyers or sellers, Millennials or Empty Nesters, content marketing reduces friction by answering leads' burning questions. My Customer for Life newsletters combine the best of blogging and email marketing, ensuring leads will actually look forward to reading your emails.
- Market Reports
It can take days or even weeks to manually compile an overview of your local real estate market, and in that time, so much can change! Market Watch Reports are branded reports that make it easier for your clients to make informed decisions. They can be generated in minutes and are always up to date. Sellers are especially eager to see the impact of their campaign, so Seller Reports are the answer built right into DeltaNET 6.
Real Estate Marketing Automation Is a True Game-Changer
If you're not using real estate marketing automation, you could end up working morning through night and still falling behind. Luckily, the best automation technology — especially for real estate — is within your reach. Contact us to learn more and get started today.