Delta Media Group's Blog
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- 2026 | 48 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
26
Tech Tuesday: Listing Profile Pages
Harley Wolfarth covers DeltaNET 6's Listing Profile Page functionality in this week's Tech Tuesday.
26
Special Offer for Single Agents, Teams & Small Brokerages
Delta Media Group has a new offering designed especially for single agents, teams, and small brokerages. If you're looking for a modern, attention-grabbing website that's customizable too, we got you covered. Discover how with DeltaNET 6, you gain access to the industry's best built-in social advertising tools, hundreds of customizable print flyer designs, blogging, testimonials, automated Facebook posting––and that's just for starters.
24
Email Drip Campaigns: Let Your Real Estate CRM Do the Work for You
When it comes to real estate, success is all about relationships.
The biggest challenge that sales associates face today is finding new, authentic ways to extend and deepen those relationships. Between phone calls, between face-to-face meetings, what is the "golden thread" that continues to link you and your potential clients together – in a way that benefits you both?
Digital marketing offers a variety of answers—among the most powerful: Email drip campaigns.
21
Drip Email Campaigns for Real Estate: Automate Your Customer Experience
Drip, Drip, Drip. Hear that sound in the middle of the night, and you probably drag yourself out of bed to turn off the bathroom faucet. However, apply it to your real estate business, and it's the sound of profit.
Drip email campaigns are email marketing campaigns where you nurture leads by developing a relationship of trust and building an ongoing connection.
A targeted email has some of the highest returns on investment of any marketing technique when it comes to real estate. Research shows that a well-designed campaign may have 40x ROI or more––that is, you stand to make $40 for every $1 you invest.
How can that be?
Email is incredibly scalable. Real estate marketing automation lets you send warm, personalized email messages to one person, a thousand, or ten thousand. Work it out, and you find each email costs just a few cents, with value improving as you gain more clients.
And it naturally solves one of the biggest problems there is: Most people aren't ready to use your services when they first meet you.
There's a reason generations of real estate agents have spent their first few years chasing referral business: It might take weeks, months, or even years before a new lead is ready to move forward.
Many factors go into buying or selling, and you can only influence a few of them. But one you can control is whether you always present yourself as a trustworthy and credible expert.
Drip campaigns are how you do it, warming up cold leads for when the time is right.
20
Get Face to Face (Virtually) with Clients Using Video
Use Video Marketing to Grow Your Real Estate Business
I'm going to level with you. I hate supporting third party software--I really do.
I don't work for Facebook or YouTube. I barely have a Facebook account. When it came to making guides to set up live streams and uploading videos to YouTube and Facebook, I knew they were necessary, but I was going to be in for a rough time. After all, the most challenging part here is going to be the technical side of things, right?.
Well, as it turns out, not so much. Many of you already had some expertise there. When COVID-19 made words and phrases like "quarantine," "stay-at-home order," and "essential businesses" part of our daily vocabulary, you took the creation and uploading of video in stride. These days, the questions we get aren't about the actual act of getting these videos recorded and posted, but rather, what kind of content should be in them and what the difference is between the different types of videos you can make to market your listing and yourself. I'm hoping I can shed some light on that and maybe simplify your life in doing so.
