Delta Media Group's Blog
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- 2026 | 33 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
10
Security and Privacy: Safeguarding Sensitive Information on Your Real Estate Website
These days, people are more aware than ever of the importance of cybersecurity. When they choose a business like yours to meet their needs, they rely on you to be a responsible custodian of all their data. If you misplace it or leave it vulnerable to criminals, it can cost you your reputation.
And where is data most vulnerable? When it's in transit to or from your website. All real estate agents and brokers need a website, but it creates a trade-off: It is an obvious target for would-be data thieves. Even if you're not technologically inclined, your website needs certain
7
Wardley Real Estate: Utilizing Delta Technology to Give People the Life They Want
Lynn Wardley started Wardley Real Estate in his home state of Utah in the early 1970's. With about 1800 agents spanning the entire state, the brokerage grew to be Utah's largest and most successful real estate company within just a few years. After finding such success, Lynn was approached in 1999 by Better Homes and Gardens (BH&G) to take over a brokerage in Las Vegas to fill an opening created by a broker that left the BH&G network. Later that year, Wardley purchased Frontier BH&G in Denver, Colorado. A few years later in 2001, NRT purchased both the Utah and Denver operations, which combined had around 3,000 agents. It was then that Las Vegas and the surrounding areas became...
5
The Top Features to Look For in a Real Estate CRM
Utilizing a real estate CRM (customer relationship management) platform to power your business is a requisite for working in the industry in 2024. From lead generation to digital marketing and communications, there are seemingly endless possibilities a high-quality CRM can unlock.
With so many options for real estate CRMs available in the marketplace today, it can feel challenging to differentiate the right solution for your business. But understanding the top features to look for can help, so we put together a list.
Lead Generation
- Lead Capturing and Scoring: For easy, effective
3
The Role of Geo-Targeting in Real Estate Lead Generation
Finding and engaging with potential buyers based in your market area is a major part of managing a successful real estate business. The rise of digital marketing has revolutionized the industry, and one of the most effective tools to emerge is geo-targeting. As a real estate professional, you can significantly enhance your lead-generation strategies by leveraging geographic data to tailor marketing efforts. Now, let's explore the role of geo-targeting in real estate lead generation.
Understanding Geo-Targeting
Geo-targeting refers to delivering content or advertisements to consumers based on their geographic location. This techniq...
29
A Complete Guide for Fostering Long-Term Client Relationships
In the competitive world of real estate, establishing and nurturing long-term client relationships is crucial for sustained success. Trust, communication, and personalized service are the cornerstones of these relationships. By focusing on these elements, real estate agents can build a loyal client base that not only returns for future transactions but also provides valuable referrals. Here's a detailed guide on how to achieve this.
Build Trust and Credibility
Establishing a relationship with any new or prospective client begins with building trust and credibility. There are a few ways to do this:
- Be Honest and Transparent: Any successful relationship begins wit...
