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11
Building Your Brand Is More Than Marketing
Marketing is an incredibly important part of building your real estate brand.
But it's not the only part.
In fact, plenty of work developing your brand happens before you're truly in the swing of marketing. To craft a consistent brand, you need to start with a vision of exactly what you want the brand to stand for.
Over time, your vision will change and grow. Likewise, your brand will also be influenced by customer interactions and their outcomes. After all, a brand isn't something you can control completely from the top down. It's also made up of what your customers believe about you, and that is always unfolding.
When your brand has a clear purpose and direction, though, it is much easier to attract the customers...
6
Catering To Customers Of The Digital Age
The digital age has forever changed the real estate industry for both customers and agents. Modern real estate customers tend to be tech-savvy, with a strong motivation to conduct independent research, learn everything they can about buying/selling a home, and discover promising properties in their target markets before they even connect with an agent.
On the agent side, you have a more diverse, dependable technological toolkit than ever before for attracting those customers, helping them achieve their real estate goals, and saving you tons of time in the process. Catering to customers of the digital age starts with having a plan and integrating the right tools for the job.
Start with Your Real Estate Website
6
Delta Pitch: A CMA and Presentation Builder All In One
Delta Media Group® is taking CMA reports to the next level with its automated custom CMA and presentation builder, Delta Pitch.Â
This past May, Delta Media Group launched Delta Pitch. Being completely automated and customizable, this Comparative Market Analysis (CMA) and presentation builder goes hand-in-hand with DeltaNET® 7. Leveraging high-tech automation to g...
4
Tech Tuesday: Customer Import
This video demonstrates the Customer CSV Import in the DeltaNET. Customer data can be imported from a CSV with contact information, group associations, notes, and more.
4
The Easiest Way To Connect With Your Clientele
Real estate is all about connections. Your marketing, including digital and in-person, needs to bring in a constant stream of people you can help. At the same time, you should have a strategy in place to remain connected to customers who've had positive experiences with you in the past.
While the majority of people say they were satisfied with the help their real estate agent gave them, few report using the same agent twice. Some certainly end up moving out of their old agent's service area. Mostly, though, the reason is very different.
They simply forget their previous agent's name.
Heading off the Real Estate "Amnesia Effect"
