Posts from February 15th, 2021
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15
Making a Commitment: Fine-Tuning Your Marketing Efforts in 2021
It's a new year and, after the year we've just had, it couldn't come soon enough. Now that we've made it through all of the surprises 2020 threw at us, there's no better time to revisit and recommit to your marketing efforts in order to make the most out of 2021.
To that end, I put together this article to reintroduce you to some of the tools in the DeltaNET™ that you can use to help you make the most out of that SOI you've been building for years. There might even be a thing or two in there that can do all of that with just a little bit of setup, so you don't spend your days on the phone prospecting new clients as well. Let's start out 2021 right.
First and foremost, get that customer database of yours imported into the DeltaNET. There are plenty of tools in the system to help you organize your database, help you reach out to your customers, and even reach out t...
15
Preparing for a Real Estate Tech Migration in 2021
One thing I'll likely always remember is attending the LeadingRE annual conference in March of 2020. The conference theme was "Wealth, Wisdom, and Wellness," and Delta Media Group® CEO Michael Minard was hosting a seminar titled "Taking Advantage of the Roaring '20s." Why is this relevant to technology migrations? The world was caught off guard by COVID-19 the same way many brokerages find themselves caught off guard when their technology vendor suddenly decides to let their business be acquired.
If there's one major theme in the real estate technology sector over the last three years, it has certainly been mergers and acquisitions. One in particular, though, stood out from the rest. Booj, one of the industry's leading technology firms, who had made their name inside of the independent brokerage circles like LeadingRE®, suddenly became a part of the RE/MAX family. Over 6...
