Delta Media Group's Blog
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- 2026 | 75 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
24
When Support Means an Actual Phone Call: Why Real Estate Tech Still Needs a Human on the Other End
It's 9 p.m., your open house is tomorrow morning, and your listing page won't load. You reach out to support, but instead of getting a person, you get a chatbot suggesting the usual fixes. You try them, the page still isn't working, and now you're spending your evening trying to reach someone who can actually help.
If that sounds familiar, you're not imagining the problem. Somewhere along the way, many real estate software companies decided support could be automated the same way lead follow-up can be. It can't. Real support from a real person is stil...
22
Building a Referral Engine That Runs Itself: Staying Top-of-Mind With Past Clients Year-Round
You already know that most of your next deals are sitting in your database right now. Past clients refer business, buy again, and sell again — but only if they remember you exist. The problem isn't that agents don't value their client list. It's that consistent, ongoing follow-up almost always loses out to whatever's urgent that day: a showing, a contract deadline, a listing photo shoot.
So the referrals slow down. Not because your service wasn't good, but because the relationship went quiet.
Why Past Clients Go Cold
Most agents don't lose touch with clients on purpose. It happens...
17
Recruiting Season: What Top Agents Actually Look for
Every recruiting season, brokerage owners are having the same conversations with agents they'd love to bring on board. They talk about the culture, the splits, the support, and everything the brokerage offers. But even with a strong pitch, good agents still choose to go somewhere else.
A lot of them have simply heard it all before. They've been promised great tools and plenty of support, only to join and find themselves mostly on their own. So they're paying less attention to what a brokerage says it can offer and more attention to what it can actually show them.
What Changed in How Agents Choose a Brokerage
Ten years ago, agents picked a brokerage for the sign in the ya...
15
Why Top Teams Are Rethinking Agent Onboarding Before Q4 Hits
You can usually tell which brokerages are ready for the fall rush and which ones are about to get buried. It's rarely about listing volume or market conditions. It's about what happens on a new agent's first Monday — whether they walk into a system that makes sense, or a pile of logins, PDFs, and "just ask around" advice.
If onboarding at your brokerage still runs on tribal knowledge, Q4 will find the gaps for you. And it won't be gentle about it.
Onboarding Rarely Fails From a Lack of Effort
Here's what a lot of team leaders get wrong: they assume a slow ramp-up means a new agent isn't trying hard enough. Usually, that's not it at all. The real issue...
10
What Happens at an Open House When No One's Watching the Sign-In Sheet
You know the scene. The open house gets busy, people are walking in and out, and that sign-in sheet by the door quickly becomes an afterthought. By the end, you're squinting at handwriting you can barely read, wondering which details are missing, and realizing a handful of visitors never signed in at all.
It's a strange gap in an otherwise digital business. Agents run automated marketing campaigns, track listings through a CRM, and post to social media on a schedule — yet the single event most likely to produce a motivated buyer often runs on paper and good intentions.
The Real Cost of a Missed Sign-In
A sign-in sheet only wo...