Posts from October 2024
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- 2026 | 29 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
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- 2021 | 204 Posts
- 2020 | 190 Posts
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- 2017 | 164 Posts
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- 2015 | 68 Posts
30
Beware of the Frankenstack
Halloween is here, and this year, it's not ghosts or goblins you should be afraid of; it's something far more dangerous to your real estate business.Â
Beware of the Frankenstack!
What is a Frankenstack?
Like the monster made of disparaged human parts in the infamous novel, a "Frankenstack" is a technology stack that is a patchwork of various software and applications. Often, these Frankenstacks evolve from an attempt to build a "best-in-class" solution, while other times, it's simply the result of adopting more and more one-off tools over time rather than investing in an
28
Adapting for the Future: How to Recruit Millenial and Gen Z Agents
Considering the many challenges the industry is facing, agent recruitment is more important than ever, especially with so many experienced REALTORS® leaving the profession. The good news is that the workforce is rapidly changing.Â
With millennials (born between 1981 and 1996) and Gen Z (born after 1997) emerging as dominant generations in the job market, this opens up a new opportunity for brokerages to bring in these young professionals and provide them the foundation to begin a long and prosperous real estate career at their agency. However, you mus...
23
Actionable Strategies for Marketing to Renters
With the current challenges for homebuyers, like inflation, market conditions, and interest rates, renting is becoming increasingly popular among U.S. residents. According to a recent report by Redfin, in the second quarter of 2024, the share of American renters grew to a record number of 45.2 million, with the nation adding about 855,000 rental properties this year.Â
With increased rental inventory and demand, many agents are choosing to focus on rentals as we move closer to 2025. Knowing how to market to renters effectively is essential to succeed in this industry sector. Although some strategies are similar to appealing to buye...
21
Why You Still Need a CRM As a Small Brokerage
In today's real estate market, customer relationship management (CRM) systems have become essential tools for brokerages of all sizes. While some may assume that CRMs are designed primarily for large firms with extensive client lists, small real estate brokerages have as much, if not more, to gain from utilizing these powerful platforms.
CRMs help real estate brokerages manage client relationships efficiently, automate mundane tasks, improve customer experience, and more. For small brokerages, these systems can be the difference between struggling to stay afloat and thriving in an increasingly competitive market.Â
Let's exami...
16
The Impact of Abandoning SEO
As the market remains challenging, many real estate brokerages are wrestling with declining sales volumes. Experiencing reduced profit margins, these brokerages are choosing to cut costs or delay adopting new strategies that could increase sales and benefit their business. One of these strategies is SEO (Search Engine Optimization).
With 97% of buyers today beginning their home search online, SEO has never been more necessary for the success of your real estate business. If SEO is not deployed, you lessen your chances of being discovered in search engines and miss out on more qualified lea...
