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One of the most important aspects of being a REALTOR® is keeping up with the ever-changing landscape of laws, regulations, and technology related to real estate. This means that every year, agents must partake in continuing education. A good agent is always learning and taking the necessary steps to stay knowledgeable for their clients.Â
If knowledge is so important as a REALTOR®, why does it seem like most agents loathe continuing education or training? I have led many training sessions for real estate agents to help educate them on leveraging tools and technolo...

In the digital age, your real estate website is your brokerage's online storefront. It's the quickest way for prospective customers in your area to discover you and, thus, bring in qualified leads. That said, you should make decisions carefully when building your brokerage website. Who you choose as a provider, whether you'll purchase a turnkey solution or start from scratch, and what features you'll include are all important factors. It all comes down to what fits your business needs, goals, and budget.Â
Choosing a Vendor
The website vendor you choose is crit...

Especially in such a challenging market, many professionals in the industry believe that having a franchise affiliation is key to success. After all, they have a few obvious advantages, such as name and brand recognition, reputation, and resources like in-house technology and marketing support. However, independent brokerages have their own unique set of advantages that agents and staff can tap into. With the right approach, these advantages can lead to your firm forging ahead of franchise competition.Â
What Boutique Brokerages Have That Others Don't
Local, independently-owned brokerages have several advantages in today's market. Here are the most significant:

Cindy Greco, Michael Greco, and Tammy Pogar comprise Wagner Realty's The Greco Group. With over 30 years of industry experience, Cindy's expertise makes her a competent mentor and team leader. She has learned in her many years as a REALTOR® that you must stay in touch with your clients to retain their business and get referrals.
The Story of The Greco Group
Cindy started her career as a solo agent and eventually became a manager at Wagner Realty in their office on Manatee Avenue. In 2012, she encouraged her son Michael to come and work with her.
"My son and I are very similar in how w...

Real estate teams require a full stack of up-to-date technology to surpass their competition and pull ahead in their market. From managing client relationships to streamlining marketing efforts, real estate teams need a comprehensive suite of digital solutions to stay efficient. This guide explores ten essential tools to transform your real estate team's operations, boost productivity, and drive better results for your agents and clients.
1. A CRM Platform
The centerfold piece of any technology stack is a CRM (Customer Relationship Management) platform. A CRM is a...
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