Delta Media Group's Blog
Subscribe and receive email notifications of new blog posts.
RSS Feed
- 2026 | 45 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
3
How Real Estate Brokerages Can Maximize Their ROI in 2025
With today's challenging real estate landscape, many brokerages are choosing to tighten their budgets and seek out new strategies they can leverage to cut costs while optimizing results.Â
Maximizing return on investment (ROI) in marketing and technology for a real estate brokerage involves focusing on strategies that drive high-quality leads, streamline operations, and enhance client relationships.
Here are some effective ways to get the most from your marketing and tech investments:
1. Use an Integrated Website and CRM to Optimize Lead Generation
One of the most important factors in keeping your real...
31
Transitioning to 2025: What to Expect and How to Prepare for the New Year
2024 was full of hurdles for real estate professionals. Given high mortgage rates, low inventory levels, commission changes, and rising operational costs, many brokerages saw a dip in transaction volume and decreased profit margins.Â
Given the circumstances, broker-owners opted to cut costs by selling office buildings, reducing administrative staff, switching technology providers, cutting essential marketing strategies like SEO (Search Engine Optimization), or lowering their advertising budget. Some agents even left the profession entirely.Â
But just because 2024 was a dif...
24
GoRVAHomes/GoNNKHomes: The Power of Connection
Mark Joyner, President and Principal Broker for Napier REALTORS® ERA and the team leader of GoRVAHomes and GoNNKHomes, has been a proud partner of Delta Media Group for over 25 years. Balancing many roles and responsibilities — from multiple locations — he relies on Delta's innovation and support to keep him and his agents moving forward.Â
A Father-Son Team
Mark Joyner grew up in Richmond, Virginia, and began learning the ropes of real estate at a young age by helping out his father, Ken, a broker and new home builder. Since he was eight years old, he has...
20
The Value of Teams: Communicating to Customers What You Have to Offer
As a real estate team, you offer benefits to buyers and sellers that solo agents can't, giving you a competitive advantage. To gain new leads and, ultimately, new clients, it's essential to market yourself effectively and communicate your value as a team.Â
Hone Your Brand's Messaging
The first step in communicating the value of working with a real estate team is to address it in your brand's messaging. Here are some key points to convey in your messaging to best appeal to buyers and sellers:
1. Specialization
18
Why Brokers Must Keep Their Investments in SEO Intact
Real estate brokerages are experiencing enormous pressure on their already razor-thin profit lines as they face declining sales volumes, mortgage rate uncertainty, stagnant inventory, recruiting and retention contraction, commission compression, agent productivity reduction, the impact of team growth, and threats of new lawsuits.Â
RTC Consulting reports that real estate brokerages' average gross margins are less than 14%, and net margins are less than 4%.
