Posts made by author 'Franklin Stoffer'
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- 2026 | 29 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
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- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
19
Real World Prospecting Strategies With DeltaNET 6
We talk about CRM's every single day in our business. The importance of using one, how to clean up contacts, the benefit of email marketing strategies. Having automations empowering your business with tools like our Social Media Connector for automated posts running to Facebook, LinkedIn, and Twitter can make your entire business life easier. What I wanted to share today is how to actually utilize that type of software in ways that will deliver even more tangible results.
One of my largest responsibilities at Delta Media Group® is conducting enterprise-level outbound sales prospecting to find partners to utilize our software. Many people don't know this, but I personally use the DeltaNETTM 6 CRM software in my business every sin...
1
Examining Mergers & Acquisitions in the Real Estate Industry
The last several years have seen massive changes in the overall landscape of both the real estate industry, as well as the real estate technology sector. It got me thinking; looking back over those same last couple of years, what led to all of these different mergers and acquisitions, and ultimately was it the right move for their business?
The general theme of the month's issue of Real Estate Marketing & Technology is "growth." That being said, some acquisitions aren't always a good thing. Let's first take a look at some different technology acquisitions and the impact that brokerages in the real estate industry felt.Â
In March 2018, an announcement was made that booj/The Enterprise Network had been acquired by RE/MAX. At the time, booj was powering some of the largest brokerages in the nation, almost exclusively independent companies who were members of The Leadi...
15
Preparing for a Real Estate Tech Migration in 2021
One thing I'll likely always remember is attending the LeadingRE annual conference in March of 2020. The conference theme was "Wealth, Wisdom, and Wellness," and Delta Media Group® CEO Michael Minard was hosting a seminar titled "Taking Advantage of the Roaring '20s." Why is this relevant to technology migrations? The world was caught off guard by COVID-19 the same way many brokerages find themselves caught off guard when their technology vendor suddenly decides to let their business be acquired.
If there's one major theme in the real estate technology sector over the last three years, it has certainly been mergers and acquisitions. One in particular, though, stood out from the rest. Booj, one of the industry's leading technology firms, who had made their name inside of the independent brokerage circles like LeadingRE®, suddenly became a part of the RE/MAX family. Over 6...
3
REAL ESTATE WEBSITES: Build More Business with Secondary Websites
Why build a stand-alone recruiting website?
Because they are effective and make you stand out from your biggest competitors. All major national franchises have separate focused websites that appeal directly to sales associates looking for different career opportunities. If you have a RE/MAX brokerage, Compass agents, or any REALOGY brand in your marketplace, then you can look at those franchise recruiting websites as a start.
Having a secondary website that is not built to generate leads on properties but instead leads to potential recruits for your business is critical if you are looking to grow in size and scale. These career sites should not just be a copy/paste version of your residential website but a site with its own identity. Over the last year, I worked with some of the largest real estate firms in the country to develop beautiful career websites that have done a fantastic job of bringing in more quality associates.
12
Steps to Successfully Audit Your Real Estate Website
At the time of writing this article, there is a major hot-button issue happening in Florida.
Hundreds, if not thousands, of real estate brokerages were served letters threatening legal action because their real estate websites were not FHA/ADA Compliant. This was all triggered due to the Robles v Domino's Pizza, LLC case in November 2019, where it was ruled that financial restitution was owed to Guillermo Robles because he could not order a pizza through Domino Pizza's website. The website was not built to be accessible for the vision-impaired.
A multitude of reasons exists why you want your website to be FHA/ADA Compliant. First of all, it's just the right thing to do. It would be best if you wanted your site to be accessible for all people, including those with disabilities. Many visually impaired people can use "screen readers" to navigate websites online, and your website must be built in such a way that supports that type of software.
