Posts made by author 'Stephanie Hollender'
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- 2026 | 25 Posts
- 2025 | 97 Posts
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29
Reputation Management for Real Estate Professionals
What is Reputation Management and Why Does It Matter?
Your reputation is one of your most valuable assets as a real estate professional. Every satisfied client presents an opportunity to advertise yourself to potential future clients. Still, even the most satisfied clients may need a little nudge to offer a testimonial or online review. Once a client shares their feedback, it's up to you to make sure that new prospects can easily find that information. That's why sales associates and real estate firms need to take an active role in reputation management, both in acquiring feedback and sharing it for the world to see.
Reputation management has evolved in recent years thanks to digital tools, but the basics remain the same. The feedback that you collect from clients can be a powerful marketing tool, but it's what you do with that feedback that ultimately determines how useful it is for your business. With the popularity of online review sites, the power of social media, and the reach of your real estate website, you have extensive options for managing your reputation online. But it's hard to get feedback if you don't ask for it, and it's harder to connect new prospects with that feedback if you're not sharing it in the right places.
4
Your Real Estate Blog: How to Turn It into a Lead Magnet
No matter where you live in the United States, most people will find your real estate business online. One of the best ways to take control of your real estate brand is by blogging.
A blog is a gold standard for generating traffic, leads, and building relationships. Blogging keeps you top-of-mind with your readers while positions you as an expert through helpful, informative content. Also, when you blog regularly, you benefit from an SEO standpoint. Google favors websites with relevant, unique, and engaging content added.
These sites are often indexed more frequently, and visibility in the search engines tends to improve.
27
Selling Secrets from Top Sales Associates
Top sales associates know that when you're selling a home it means going the extra mile when prepping and marketing it. The end results are so worth the effort with a signed purchase offer. Here's how these real estate professionals are making it happen for their clients.
21
This Month's Issue of Real Estate Marketing & Technology Magazine
Read our May 2020 Issue of Real Estate Marketing & Technology Magazine
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15
Real Estate Marketing Ideas to Put Your Business on the Map
The internet has transformed real estate almost more than any other industry. Buyers go online to search for homes, and sellers use the web to search for the best sales associates to represent them.
For real estate pros, it's a time of filled with opportunity. Would-be clients are ready and waiting for you to come calling. The key: You have to capture their attention at the moment they need you most.
