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Real estate customers love using search engines to find information whether they're scouting neighborhoods, visiting homes virtually or trying to find the right real estate agent. So for real estate agents, your position in search engine results ultimately plays a major role in the visibility of your brand. Search engine optimization is one of the most effective tools for helping prospects find you. Local SEO is a natural extension of your overall SEO efforts. Today, we're going to take a closer look at actionable local prospecting tips to help your real estate business shine online.

Our world has become a digitally driven society. In fact, the Web has revolutionized almost everything we do--including searching for a home. The National Association of REALTORS®' Digital House Hunt study says nine in 10 home buyers use the Internet as a primary resource to house hunt. Â
That means 90 percent of house hunters are using the Web to find homes for sale in a specific location.  That leads me to the question: "How can you make sure customers are finding your website over your competition's website at a local level?" One answer is local SEO. Â

Real estate is ultimately a local business. You sell homes in a specific geographic area, even if your clients come from all over the map. And those clients will use search engines to find the best properties and real estate agencies in your area. So for real estate agents, few marketing tools make a bigger difference than local search engine optimization (SEO). Ahead, we'll take a closer look at what local real estate SEO is, how it works, and why it's an especially good fit for real estate marketing.
Local SEO – like any type of SEO – is designed to improve your visibility in search results, and a first-page search ranking is key to finding new clients online. Landing at the top of the first page is even better. The challenge is that other real estate businesses in your area want that prime search position as well, so reaching the top requires effort, and a plan.
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