Posts in category 'Real Estate Martech Magazine'
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5
Celebrating 30 Years of Innovation
This year, Delta Media Group is celebrating thirty years of being in business serving the real estate industry. So much has changed since the company was founded and even more will change in the coming years.Â
In celebration of our anniversary, let's look back at some notable innovations over the past thirty years. Here are a few snapshots of technology that may be novel today but were extremely innovative at the time they were released:
Access to the listing inventory online
When our company put up the first real estate website with listing photos, known as RealtyNet, it was such big news that newspapers were writing articles about it. It was so innovative t...
26
10 Tips For Agents to Maximize Their Online Tools in 2024
I was recently asked by one of our enterprise real estate brokerage partners to put together a presentation to be delivered to a group of 500 agents with the topic of: "10 tips and tricks to improve your business in 2024." The presentation was so well received that I wanted to turn it into actionable steps that could be shared with brokerages across the country, regardless of which technology platforms you have deployed in your business.Â
As the Vice President of Sales for Delta Media Group, I spend much of my day-to-day time interacting with large brokerages and figuring out ways to increase agent engagement with marketing & technology platforms. In my opinion, the tips outlined b...
21
Trimming the Fat: 4 Ways to Cut Marketing Costs Without Losing Impact
Marketing is one of the most important areas you can invest in for the health of your business. The sooner you begin to make marketing a priority, the sooner it can deliver a return on that investment. But it doesn't always mean you need to spend a lot of money. It's easy to accidentally mismanage a marketing budget at first.
The most successful real estate agents are using a combination of paid and low-cost methods to energize their brand. While online advertising can propel your listings, for example, thousands of agents around the country report getting half of their business or more from social media, which is practically free.
Over time, you're sure to come to a better...
19
Stark Company Realtors: A Company Built on Community Leadership
Stark Company Realtors, the oldest real estate brokerage in Southern Wisconsin, dates back to 1908 when AC Stark founded what was known as The Stark Company. The business began as a place to buy land, primarily out of North and South Dakota. This was during a time when the country was seeing much westward expansion.Â
AC's son Paul eventually joined him, and together, they expanded The Stark Company to the Madison area. Although it wasn't quite the vibrant city it is today back then, moving out to Madison was undoubtedly an impetus for greater growth and expansion of the business.
Paul then went on to run the company himself, broadening...
18
How SEO Can Help You Dominate Your Market Online
Your real estate website is among your most important marketing assets, but even the best website can only do its job if your target audience knows where to find it. Most prospects start their search for homes and real estate agents online, using search engines like Google to seek out the best fit for their needs. Your ranking in search results plays a crucial role in driving website traffic, and that traffic is vital to your lead generation, which is why search engine optimization (SEO) should be a starring ingredient in your recipe for digital marketing success.
SEO is central to the visibility of your website, and th...
