Posts in category 'Real Estate Martech Magazine'
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6
4 Strategies To Get Your Real Estate Business To The End Zone
As the quarterback of your real estate firm, you have a great deal of responsibility on your shoulders, along with a wide variety of tools, tactics, and strategies to help you reach your goals. But getting to the end zone — a place filled with high-quality leads, satisfied clients, motivated team members, and high ROI — is going to take some work.
The good news is that you're far from alone. You have a team of talented people around you, a wealth of resources available to help you make informed decisions, and tons of tools to market your real estate brand to a modern audience. Here are four strategies to get your real estate business to the end zone.
First Down: Play to Your St...
13
When Cutting Costs, It's Best To Trim The Fat But Keep The Muscle
2022 was an odd year for real estate. Coming off back-to-back record-high years in 2020 and 2021, there was much uncertainty about how 2022 would play out. After a blazing hot Q1, it seemed as though the market immediately cooled in Q2 of this year. Despite coming down from those incredible highs, most real estate economists are not ringing the "doom and gloom" warning bells. If you take a step back and look at the last 10 years worth of existing home sales you'll find that 2022 is only 1% lower than the historical average.Â
The point is, I believe many real estate brokerages are focused on the here and now, and not the long-term strategy or the "big picture." Yes, existing home sales are down 18% fr...
9
5 Ways To Face Market Headwinds, Head-On
"Change is inevitable; growth is optional," said leadership author John Maxwell. However, the seismic shifts this fall in the real estate market will challenge brokerages to grow because of market changes.Â
As we talk with brokerage leaders, they are ready to face these headwinds head-on. Many see opportunity in chaos. Others recognize that as many of their competitors hunker down or retreat and shrink, the future-thinking brokerages are taking steps to grow their market share.Â
Here are five ways a brokerage can take advantage of a m...
5
When Competitors Retract, It's Time To Double Down
Good times don't last forever, and it's no surprise that real estate markets are slowing down this year after the frenetic pace of 2021. Interest rates are up, inflation is having a major impact on potential buyers, and listings can be hard to come by in many markets. In response to evolving market conditions, some real estate firms are choosing to scale back marketing, retract budgets, and wait out the rough seas.
But before you go following the crowd, take a moment to consider the retraction of competitors as an opportunity to forge your own path. By doubling down on marketing while your competitors are doing the opposite, you can expand your reach, grow your brand, attract more leads, and generate...
3
Looking To Level Up In 2023? Here's How To Do It
2023 is on the horizon. Where will your real estate business be after the ball drops this New Year's Eve?
Whether you're recently licensed or have many years of experience, it's crucial to make life-long learning a part of your real estate strategy. By bringing new ideas and technologies on board, you can achieve more in less time.
Over the last few years, thousands of agents and brokers from coast to coast learned the value of this approach when they discovered the power of Customer Relationship Management. A CRM for real estate means you have total visibility into your contacts, leads, and current transactions.
For years, Delta Media Group® has...
