Posts in category 'Real Estate Martech Magazine'
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23
Florida Executive Realty: Excellence Will Take Them To The End Zone
Under the leadership of Broker Doug Loyd, Florida Executive Realty has been focused on providing and promoting excellence in the Tampa Bay area real estate market for more than 30 years.
Three decades ago, in 1992, Florida-based Broker Doug Loyd founded Florida Executive Realty alongside General Manager Michelle Weinhold. Today, they have six offices across the greater Tampa Bay region of Florida.
While they have certainly grown over the years, Doug looks back on the "humble beginnings" of Florida Executive Realty and sees similarities. Even with nearly 200 agents, he still views the company as a boutique firm.
"There's about 200 of us, agents and...
20
Let's Get Personal: How The Personalization Movement Will Drive More Business Growth
For most of the past decade, the big offering from real estate tech firms has been "white-label" solutions. This has been particularly true for all-in-one platform providers. However, the focus has been on customization. This has been in an attempt to help real estate brokerages differentiate their tech stack by offering something that looks or feels different from what their competitor down the street provides.Â
As a result, for a time, customization thrived. The white-label effort grew. Customization allowed real estate brokerages to deliver unique content — such as flyers, postcards, and social media posts — inside a platform displaying the logo and brand colors. This "skinning" of tech platfo...
16
Ten Yards At A Time: Why Playing The Long Game Will Lead To Success
Lately, I've been focusing a lot on playing the "long game." To me, that means doing the prep work and putting in the extra effort to do things right, as opposed to throwing a quick solution at a problem just for the sake of doing something. I remember a football season a few years back where the Cleveland Browns were actually sneaking out some wins. By the numbers, it looked like a good season. They even almost found their way to the playoffs for the second time in many decades. However, if you looked a little closer, you could see it was a fluke. These wins weren't coming from a well-structured team with its plays and strategies in order. They were coming from one guy that was a master of the kickoff return (we miss you, Josh Cribbs) and some cl...
13
How To Get Buyers To Fall In Love With Any Listing
It's February, and love is in the air. Want to play matchmaker for your buyers?
When people meet the house of their dreams, they often say they "fell in love." The phrase "love at first sight" exists for a reason. As in life, in real estate, it's often what you see that determines how you feel.
Visual content stokes a potential buyer's interest in any property. When you master the process of crafting a complete and compelling visual story within a listing, you become a true real estate Cupid.
To deliver the most value, you need skills in a variety of areas:
8
Being A Leader Means Bringing A Sense Of Belonging
It's human nature to want to belong somewhere. I think one of the best words to describe this idea is belongingness, which Merriam-Webster defines as "a sense of belonging."
I believe this inherent need for belongingness is a major reason why social media has become so popular. In our busy, physically disconnected yet technologically connected society, we feel a sense of belonging through being friends with those we know virtually, no matter the physical distance, via social media or online.
This whole idea of people wanting to be a part of something is very important whe...
