Posts in category 'Real Estate Martech Magazine'
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6
Real Estate Professionals: Striving for Excellence in an Ever-Changing World
Real Estate Technology: A Predictor of Success
The coronavirus pandemic has proven how fast everything can change; however, it has also shown how resilient and adaptable sales associates in the real estate industry genuinely are.
Real estate professionals have a unique link to their community. They are the ones people turn to when it's time to pursue the dream of homeownership or move on to a new phase in life.
Under challenging conditions, real estate experts have pulled together and excelled. Firms big and small change the way they do things, renew their commitment to the community, and show how stellar customer service is still possible in a changing world.
One of the most significant predictors of success is embracing new real estate technology.
29
Reputation Management for Real Estate Professionals
What is Reputation Management and Why Does It Matter?
Your reputation is one of your most valuable assets as a real estate professional. Every satisfied client presents an opportunity to advertise yourself to potential future clients. Still, even the most satisfied clients may need a little nudge to offer a testimonial or online review. Once a client shares their feedback, it's up to you to make sure that new prospects can easily find that information. That's why sales associates and real estate firms need to take an active role in reputation management, both in acquiring feedback and sharing it for the world to see.
Reputation management has evolved in recent years thanks to digital tools, but the basics remain the same. The feedback that you collect from clients can be a powerful marketing tool, but it's what you do with that feedback that ultimately determines how useful it is for your business. With the popularity of online review sites, the power of social media, and the reach of your real estate website, you have extensive options for managing your reputation online. But it's hard to get feedback if you don't ask for it, and it's harder to connect new prospects with that feedback if you're not sharing it in the right places.
4
Your Real Estate Blog: How to Turn It into a Lead Magnet
No matter where you live in the United States, most people will find your real estate business online. One of the best ways to take control of your real estate brand is by blogging.
A blog is a gold standard for generating traffic, leads, and building relationships. Blogging keeps you top-of-mind with your readers while positions you as an expert through helpful, informative content. Also, when you blog regularly, you benefit from an SEO standpoint. Google favors websites with relevant, unique, and engaging content added.
These sites are often indexed more frequently, and visibility in the search engines tends to improve.
27
Selling Secrets from Top Sales Associates
Top sales associates know that when you're selling a home it means going the extra mile when prepping and marketing it. The end results are so worth the effort with a signed purchase offer. Here's how these real estate professionals are making it happen for their clients.
21
This Month's Issue of Real Estate Marketing & Technology Magazine
Read our May 2020 Issue of Real Estate Marketing & Technology Magazine
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