Posts in category 'Real Estate Martech Magazine'
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20
Get Face to Face (Virtually) with Clients Using Video
Use Video Marketing to Grow Your Real Estate Business
I'm going to level with you. I hate supporting third party software--I really do.
I don't work for Facebook or YouTube. I barely have a Facebook account. When it came to making guides to set up live streams and uploading videos to YouTube and Facebook, I knew they were necessary, but I was going to be in for a rough time. After all, the most challenging part here is going to be the technical side of things, right?.
Well, as it turns out, not so much. Many of you already had some expertise there. When COVID-19 made words and phrases like "quarantine," "stay-at-home order," and "essential businesses" part of our daily vocabulary, you took the creation and uploading of video in stride. These days, the questions we get aren't about the actual act of getting these videos recorded and posted, but rather, what kind of content should be in them and what the difference is between the different types of videos you can make to market your listing and yourself. I'm hoping I can shed some light on that and maybe simplify your life in doing so.
20
July 2020 Real Estate Marketing & Technology
Read our July 2020 Issue of Real Estate Marketing & Technology Magazine
Just in case you missed our July 2020 issue of Real Estate Marketing & Technology magazine, read our cover and feature stories about Delta Media Group clients:
19
The Importance of Search Functionality
In this article for Delta Media Group's real estate industry publication, Real Estate Marketing and Technology Magazine, Franklin Stoffer discusses how search functionality builds a powerful online brand and generates leads for your real estate business.
Search Functionality Helps Achieve Your Online Goals
When it comes to real estate websites, I have only heard of two primary goals that real estate firms and sales associates want to accomplish.
- Clients want their website to generate business or leads.Â
- Clients want their website to showcase their unique brand and be a place for their company to have a powerful identity online.
In my opinion, the only way you can truly accomplish both a powerful lead-generating website that also speaks to your brand is to offer the most robust search functionality in your market with an easy-to-use design.
18
How to Get Search Engines to Come Crawling Back
In this article for Delta Media Group's real estate industry publication, Real Estate Marketing and Technology Magazine, Aaron Geh discusses how SEO helps your real estate website attract more traffic and better quality leads.
How SEO Attracts More Online Traffic and Leads
Whether searching for a sales associate or going on a house hunt, most people start their search online. Search engine results are a huge potential source of traffic for your real estate website, which leads to fierce competition for the top positions in search rankings. That's where search engine optimization (SEO) enters the picture. SEO is one of the most powerful tools for growing your real estate firm online, but SEO's complexity means that not everyone understands it. Let's look at these SEO tips to help your business attract more traffic and better-quality leads.
14
A New Era in Real Estate Technology Starts Today
I must admit that I am hesitant to write this article and share my thoughts because this concept has been abused far too long in the real estate industry. With that said and out in the open, I truly believe that we are entering into a new real estate technology era.
Before you completely discount what I am saying as marketing gobbledygook, I ask that you consider my thinking.
As I continually look to the future and plan the technology vision of the Delta Media Group platforms, such as the DeltaNET, I know that, from a technology standpoint, we are on the verge of monumental changes and advancements. These changes are happening right now because of the maturity of some platforms (for example, the DeltaNET is 26 years old), the maturity of computing platforms in general, coupled with a future-looking vision, and the ability to execute on that vision and bring products to market.
Real Estate Technology - What's on the Horizon?
Putting myself outside of my technology mind for a moment, let's consider what I see coming immediately for real estate professionals. What does this mean for the everyday user of the technology?
