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January
17

Real estate is about relationships, and relationships thrive on personal attention. Most agents and brokers love to spend face-to-face time with their customers.

Even though so many real estate professionals would self-describe as a "people person," there comes a point when you reach the limit. There are only so many hours in a day, and many things go into building a successful business or shepherding a transaction through to closing day.

Sooner or later, personal attention to every detail means you hit a wall on how you can scale. You need a modular solution — what's called "one-to-many" in digital marketing, as opposed to "one-on-one." At the same time, you don't want the quality of communication to suffer. The human touch is essential.

How can you serve more people with...

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January
10

At the end of 2022, Delta Media Group® conducted a survey in which over 100 real estate brokerage leaders participated. The leaders who participated come from various-sized firms, ranging from only a few to over 1,000 agents. 

This survey gave us valuable insight into how real estate leaders were feeling about the state of the market and the economy going into 2023. It also helped us to better gauge how beneficial their technology partnership and all-in-one platform are to them in navigating the obstacles they foresee facing in the year ahead. 

When taking a look at the results, here's what we found:

The m...

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December
27

2021 saw a massive influx of new real estate technology. Technology was essential to keep the industry as a whole moving while ensuring safety for customers and agents alike. Now, things may be going back to "normal" — but the relationship between agents and technology has changed forever.

Even as more and more people request face-to-face home tours, for example, demand is still strong for virtual tours. Up and down the list of what real estate agents do every day, you'll find a strong need for creative thinking and innovation. Much of that comes through new tools and technology.

As agents and brokers look ahead to 2023, one of the tasks before them is to define "the new normal."

Real estate is about relationships, and many agents are enjoying the opportunity to spend m...

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November
29

With technology, you can achieve anything faster and more efficiently. Taking an idea from concept to execution becomes so seamless, it might even feel like a game. After all, a game is something you play because you enjoy it. The right technology can make even the toughest parts of work more fun.

In one way or another, most real estate technology is about saving time. Keeping up with technology may have a learning curve, but you'll ultimately save thousands of hours as new platforms make their value known. The effect can be like getting a new team member — or having more hours in the day.

Since technology multiplies your efforts, it has a tremendous effect on independent real estate agents and small brokerages in particular. By automating routine tasks, you'll get more done than ever befor...

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November
22

Real estate technology is becoming more advanced with every passing day. Capabilities that were once restricted to only the top agencies and brokerages are now available to smaller teams and independent players. As the landscape changes, though, there's plenty of misinformation out there.

Whenever a new industry develops, there are bound to be many different takes on it. And although real estate as we know it is hundreds of years old, real estate technology itself is very new. Established real estate professionals of today didn't grow up with many of the technologies becoming common now.

Artificial intelligence and machine learning, to name just two examples, have certainly stoked the public imagination. But in the midst of all that, there are real questions about their practical impact.

R...

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