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With about 10% of agents switching brokerages annually, retention isn't something to take for granted in real estate. When there's an abundance of brokerages within a given market touting that they have better support and better technology than the next, you have to keep innovating if you wish to retain top talent.
One of the most effective ways brokerages can deliver this value is through strategic automation. Modern technology and communication tools not only help agents save time and keep their clients engaged, but they also help you stay organized and connected with them.
Let's take a look at some of the key ways automation improves cli...

As the busy season winds down and the new year approaches, autumn is a popular time for real estate professionals to explore new opportunities. This makes it the perfect time to refine your brokerage's recruitment strategy, which should incorporate a combination of online and face-to-face methods.
Much like prospecting for real estate clients, getting your brand out there is always the first step in recruiting new talent. Establishing a connection begins online with an SEO-optimized website, as well as a presence on job recruitment networks like

Considering the many challenges the industry is facing, agent recruitment is more important than ever, especially with so many experienced REALTORS® leaving the profession. The good news is that the workforce is rapidly changing.Â
With millennials (born between 1981 and 1996) and Gen Z (born after 1997) emerging as dominant generations in the job market, this opens up a new opportunity for brokerages to bring in these young professionals and provide them the foundation to begin a long and prosperous real estate career at their agency. However, you mus...

When you want to grow your brokerage and take it to the next level, you need to recruit the right team members for the job. Never before has there been more competition for top talent in real estate, so it's crucial to have a clear vision and strategy driving your recruitment efforts from the very beginning.
Luckily, one "secret weapon" can put you ahead of the curve no matter how many competing brokerages are in your market: Technology. With the best technology, you can identify, attract, and convert agents in any market climate. Before you know it, you could be leaps and bounds ahead of other brokerages.
Tools to Leverage for Recruitment
If you didn't catch Franklin Stoffer's webinar, "Discover the Secret to Recruiting Top Agents," watch an instant replay now. Stoffer takes a deep dive into the design and functionality of Delta Media Group's newly launched client career websites as well as a tour of our recruiting campaigns and flyers to attract top agents to your team.
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