Posts in category 'Video Marketing'
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7 Ways to Make Your Videos More Engaging
Prior to the last year, video content was a powerful but (somewhat) optional tool for promoting your real estate business. These days, video content has become a necessity for reaching your target audience no matter the demographic. Real estate clients of all ages are shopping from the comfort and safety of home, whether they're searching for the right real estate agent, the ideal neighborhood, or the home of their dreams. No matter your experience level with creating video content, now is the time to think about making your videos more engaging, with a few key tips from our team.
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The Right Equipment Makes a Big Difference
While you don't need the latest, greatest tech to get started with learning the basics of video content creation, it won't be lon...
15
Use Live Video to Communicate with Real Estate Clients
Strengthen Your Real Estate Brand on Social Media with VideoÂ
With recent world events, customer communication has become even more important. Keeping in touch with past clients, leads, and supporters is essential given recent world events. These audiences are attuned to live video. With live video on social media, you can speak to hundreds and maintain the personal touch.
Savvy real estate agents often use multiple social platforms. Each has its own features that help you showcase your value. Likewise, each one has enabled experts like you to reach the world through shareable video.
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Video Marketing for Real Estate Pros | Why It Works
More than half of marketing professionals surveyed say video is the content with the highest ROI – and if you're in real estate, marketing is one of your biggest jobs.
Here's another fact: Marketers who use video grow revenue 49% faster than those who don't. This applies to a wide range of industries, including those where a single expert or small team provides advice to clients.
For getting established in real estate, video is a clear winner.
Video marketing for real estate is an intimidating prospect for many sales associates. Most firms do not have in-house resources for making videos. Although there's a learning curve, conquering it is worthwhile: Video is one of the most powerful digital marketing tools, bar none.
If you're not using video marketing in real estate yet, here's why you should:
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Why Real Estate Video is Vital in 2019
According to research by Cisco, one of the world leaders in the technologies that make the web go, 75% of web traffic will be video by 2020. Video is now accessed by millions of Americans daily, including those who make up your future clients. That's not surprising considering 95% of Americans own a cell phone and about 77% of Americans own a smartphone capable of watching a video.
The video revolution was a long time in coming. That's because it took quite a while for technology to catch up to the audience's insatiable hunger for video. Today, more people have data plans that allow them to watch as much video as they want. And it's not just for Netflix—consumers use video to make their buying decision. The more research they need, the more video they use.
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Real Estate Videos Make a Personal Connection with Clients
Real estate videos are one of the best marketing tools for your business today. Real estate pros like you find video marketing is a good fit because it lets you show off your listings and professional knowledge equally. Videos work well on mobile devices, gives your website the "action" still photography does not, and provides additional content for you to share socially.Â
Build Trust, Create Brand Recognition & Convert Clients
According to a Virtulets.com, 73 percent of homeowners say they are more than likely to hire a listing agent who uses video to market their homes.
Today's modern real estate client demands technology whether buying or selling a home. There is no argument video marketing is an essential part of your total online marketing strategy. Video marketing allows you to make a more personal connection with your clients.
Videos created correctly gain you favor with your clients and Google. However, done poorly and they could become an obstacle for success.
