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21
Drip Email Campaigns for Real Estate: Automate Your Customer Experience
Drip, Drip, Drip. Hear that sound in the middle of the night, and you probably drag yourself out of bed to turn off the bathroom faucet. However, apply it to your real estate business, and it's the sound of profit.
Drip email campaigns are email marketing campaigns where you nurture leads by developing a relationship of trust and building an ongoing connection.
A targeted email has some of the highest returns on investment of any marketing technique when it comes to real estate. Research shows that a well-designed campaign may have 40x ROI or more––that is, you stand to make $40 for every $1 you invest.
How can that be?
Email is incredibly scalable. Real estate marketing automation lets you send warm, personalized email messages to one person, a thousand, or ten thousand. Work it out, and you find each email costs just a few cents, with value improving as you gain more clients.
And it naturally solves one of the biggest problems there is: Most people aren't ready to use your services when they first meet you.
There's a reason generations of real estate agents have spent their first few years chasing referral business: It might take weeks, months, or even years before a new lead is ready to move forward.
Many factors go into buying or selling, and you can only influence a few of them. But one you can control is whether you always present yourself as a trustworthy and credible expert.
Drip campaigns are how you do it, warming up cold leads for when the time is right.
20
Get Face to Face (Virtually) with Clients Using Video
Use Video Marketing to Grow Your Real Estate Business
I'm going to level with you. I hate supporting third party software--I really do.
I don't work for Facebook or YouTube. I barely have a Facebook account. When it came to making guides to set up live streams and uploading videos to YouTube and Facebook, I knew they were necessary, but I was going to be in for a rough time. After all, the most challenging part here is going to be the technical side of things, right?.
Well, as it turns out, not so much. Many of you already had some expertise there. When COVID-19 made words and phrases like "quarantine," "stay-at-home order," and "essential businesses" part of our daily vocabulary, you took the creation and uploading of video in stride. These days, the questions we get aren't about the actual act of getting these videos recorded and posted, but rather, what kind of content should be in them and what the difference is between the different types of videos you can make to market your listing and yourself. I'm hoping I can shed some light on that and maybe simplify your life in doing so.
19
Real Estate Agents, Teams Get Access to Delta Media's Best CRM Platform for the First Time
Canton, Ohio – August 19, 2020 - Delta Media Group® Inc., one of America's most established and largest broker technology solutions providers, announces its most advanced website and digital marketing platform with built-in CRM - DeltaNET® 6 - will be available directly to individual real estate agents and teams, as well as small brokerages for the first time.
Until now, the DeltaNET platform has been aimed at larger real estate brokerages and franchises. Beginning August 24, the entire DeltaNET 6 CRM platform with all features unlocked will be available to agents and teams as a 30-day no commitment trial offer. A free webinar that details the new program is set for Tuesday, August 25, at 3:00 pm Eastern Time, with details here (bit.ly/Delta-Free-Webinar).
"The best CRM is the one an agent will use," says Michael Minard, C...
18
How to Get Search Engines to Come Crawling Back
In this article for Delta Media Group's real estate industry publication, Real Estate Marketing and Technology Magazine, Aaron Geh discusses how SEO helps your real estate website attract more traffic and better quality leads.
How SEO Attracts More Online Traffic and Leads
Whether searching for a sales associate or going on a house hunt, most people start their search online. Search engine results are a huge potential source of traffic for your real estate website, which leads to fierce competition for the top positions in search rankings. That's where search engine optimization (SEO) enters the picture. SEO is one of the most powerful tools for growing your real estate firm online, but SEO's complexity means that not everyone understands it. Let's look at these SEO tips to help your business attract more traffic and better-quality leads.
18
Tech Tuesday - Lead Settings in DeltaNET 6
Harley Wolfarth walks you through the Lead Settings page of DeltaNET® 6 in this episode of Tech Tuesday.
