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Change is hard, but managing the daily tasks of today's real estate professionals without the best real estate technology is even more challenging. Every real estate agent would like to spend more time selling homes and less time on repetitive daily tasks. Real estate technology is a game-changer because it gives agents more time to focus on the parts of the job that they love most, without compromising on the daily, nuts-and-bolts tasks that drive new business.
Real estate agents need to see how integrating technology and automation into their businesses leads to substantial long-term gains. The easiest way to do that? Choose the right real estate technology, make sure sales associates understand why it benefits them, and provide the training/support necessary to make integrating new tools as seamless as possible.

We love to share stories about Delta Media Group's real estate superstar clients like Old Colony, REALTORS®, and how they use real estate marketing and technology to make their businesses shine.Â
Even after 75 years in the real estate business, Old Colony, REALTORS® finds new ways to navigate today's changing landscape. However, to understand where a company is going, we need to look at where they've been.
Harley Wolfarth covers DeltaNET 6's Listing Profile Page functionality in this week's Tech Tuesday.

Delta Media Group has a new offering designed especially for single agents, teams, and small brokerages. If you're looking for a modern, attention-grabbing website that's customizable too, we got you covered. Discover how with DeltaNET 6, you gain access to the industry's best built-in social advertising tools, hundreds of customizable print flyer designs, blogging, testimonials, automated Facebook posting––and that's just for starters.

When it comes to real estate, success is all about relationships.
The biggest challenge that sales associates face today is finding new, authentic ways to extend and deepen those relationships. Between phone calls, between face-to-face meetings, what is the "golden thread" that continues to link you and your potential clients together – in a way that benefits you both?
Digital marketing offers a variety of answers—among the most powerful: Email drip campaigns.
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