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Instagram is one of the most popular social media platforms for real estate agents.
At first, it might seem very similar to Facebook. In fact, Facebook owns the platform and has tweaked it for ease of use. Dig a little deeper, and you'll start to see many ways it offers unique value to real estate professionals ... and lets them do the same for their customers.
Social media is a double-edged sword, as any platform can be a time sink. But real estate agents coast to coast have found creative ways to get results from it. According to the National Association of Realtors, social media is

Social media marketing is a key part of online visibility for real estate agents, brokers, and firms.
In fact, real estate experts are among the most active professionals on social media. That may mean there's plenty of competition for an audience's limited time, but it also means many of your peers are seeing great results. Platforms like Facebook, Twitter, and Instagram can be powerful lead engines if you use them right.
The challenge to social media newcomers is twofold:
Publishing content that captures attention and adds value for your target real estate prospects.
Doing so in a way that doesn't require you to spend all day scrolling through your social feed.
So...

Today's real estate agents have a lot of new tools at their disposal to help their businesses grow. Blog content, social media, and other online marketing tools have become indispensable. Still, one thing has not changed: prospective clients will always want to know what your previous clients think about your services.Â
Reviews and testimonials are essential for growing your business. But why are they so important, and how do you get them? We're here to offer up some answers.Â

Customers have a lot of decisions to make when they buy or sell a home. It's easy to feel intimidated by all they need to do and know, so they count on a sales associate to guide them. Excellent customer service means three things:
Real estate sales associates who want to go to the next level in customer care are using digital marketing tools to do it. The right digital marketing software automates common tasks and streamlines the process of being there when clients need you ... without spending all day waiting for phone calls or email notifications.
It enables excellence with work-life balance.


The majority of buyers start their home search online. They search current listings and look for the right real estate agent to help them through the buying process.
With luxury real estate, the impact of online marketing is even more powerful. To attract and keep affluent clients, agencies must project an image of luxury from the start.
You can't be sure when a lead will first become aware of your brand. That may come from a blog post, social media, listing, or webinar. With that in mind, it's crucial to have a multi-pronged online marketing strategy that always puts your best face forward.
Many real estate agents are partnering with luxury communities or homebuilders to appeal to a discerning clientele. Here's how your online marketing strategy can help you do it the right way.
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