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May
18

As a real estate agent, you play an important role in the communities where you work. Your impact can stretch beyond the ways that you help individual clients, and making an impact on the community as a whole is also a great way to build relationships and generate leads.

In an industry where change is inevitable, and the future is always approaching fast, making an impact on your community can become a huge, long-lasting asset to your career. With the right tech and the right approach, you truly can set yourself up for a bright future in any community.

There's no doubt that making an impact requires effort, but there are many different ways to invest that effort to suit your personality and goals. From getting involved directly to becoming a valuable real estate resource, there are so many ways that you can integrate yourself deeper i...

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May
4

How long does it take a customer to wonder if a website is working correctly?

This was one of the first areas that was explored in modern user experience research. The experts in the field have known since the 1990s that it takes as little as one second for a computer user to notice their experience is not seamless.

If there is a longer delay, or if shorter delays accumulate, most people find they can no longer stay focused on the task at hand. They will usually respond by going to a competitor's site. This effect...

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February
28

Do you want to build an outstanding online presence for your real estate brand? Just like building a house, it all starts with a strong foundation. With your online presence, your real estate website is that foundation, providing the dependable central hub that allows you to integrate everything from social media marketing to

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February
9

Search engine optimization (SEO) has been part of the fabric of digital marketing in real estate for well over a decade. While the importance of SEO has never wavered during that time period, the process for how SEO is done has changed dramatically since those early days. If it's been a while since you brushed up on SEO best practices, you might be surprised to learn how much the landscape has changed.

Today, SEO is all about providing value to your audience and establishing your brand as an authority within your real estate niche. Here's more on the state of SEO in 2023, and some of the key strategies that can help you master real estate SEO this year.

SEO in 2023: What You Can Expect

One of the most important things to remember about SEO is that it's ultimately all about understanding what search engines want and integrati...

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February
7

To achieve anything great in business, it's usually important to have a plan. A plan can be very detailed and have monthly and quarterly benchmarks to meet. Or it can be simple, acting as a broad framework to continuously move toward a goal everybody on the team understands.

Whatever the case, even the most experienced professional can be blown off course if you fall into the trap of just doing "whatever comes up" from day to day. Many things that seem urgent aren't really all that important. A business plan helps you know your effort is going to the right places.

The biggest challenge in business planning isn't coming up with an exciting goal. It's making sure you can follow through on goals with the right capabilities. Modern real estate agents and brokers need reliable and versa...

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