Posts with tag 'Social Media for Real Estate'
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Is Tech Taking Over? Why Agents Are More Important Than Ever
Real estate technology is moving faster than ever, and some agents are beginning to wonder if they'll be left behind. Big industry players have made moves to automate real estate in disruptive ways — but, in the long run, they've only succeeded in "disrupting" their own business.
It is becoming more obvious that the average buyer or seller doesn't want a fully AI-driven process, nor do they want to do it all themselves, no matter how convenient the tools become. What they want is personalized advice from a local expert.
Rather than replacing agents, the best technology enhances what they can do.
More Accessible Technology Means Better Results for Organizations of All Sizes
It was not that long ago when the best technology was available o...
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Video Makes the Real Estate Star
TikTok became a rising star in social media at the start of 2020, and it has been going strong ever since. With more than a billion active users, it has quickly become one of the most popular social media platforms in the world, and creative real estate teams have found many interesting ways to integrate TikTok into their social media marketing. If you're new to TikTok, consider this your introduction to the platform and your guide for how to get started.Â
Introducing TikTok, the Newest Social Media Sensation
Before we dive into the details of how to use it, we need to answer one important
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Why You Need A Social Media Plan
Succeeding with social media shares many commonalities with succeeding in real estate. To achieve success, you need to find your niche, excel within it, and have a plan for how to reach your target audience. Whether you're working to establish a vibrant social media presence for the first time or looking for ways to take your social game to the next level, a close look at your social media plan is the perfect place to start.
How Your Social Media Plan Makes Life Easier
As a real estate agent, you precisely plan so many aspects of your business. Are you giving the same effort to your social media planning? Your days are busy, but the time that you invest upfront in creating a social media plan ultimately makes your life so much easier in the long run. It's easier to accomplish your goals, build confidence, and use the time tha...
23
Leverage Your Instagram
Instagram, now owned by Facebook, has enjoyed a steady rise to prominence over the last few years.
While most people might not think of Instagram first when they list the top social media networks, now is a good time to reassess that opinion. In fact, Instagram IS one of the biggest: since January of 2020, it consistently logs 1 billion monthly active users. This makes it around three times larger than Twitter.
Facebook is still the largest at 2.8 billion. When you dig deeper and look only at users in the Unite...
1
How To Manage Your Social Media
Social media is one of the best tools for real estate agents to build a stand-out digital brand. Research shows real estate professionals are some of the most active voices on social media. Some acquire 30% of their online leads or even more from social channels.
Of course, some haven't seen the results they want just yet.
When you're new to social media, it can be tough to see the connection between a tweet or hashtag and a client meeting on your calendar. But that doesn't mean the potential isn't there, hidden just under the surface.
With the right methods, you can make social media work for you.
Social Media Automation Makes it Easier to Achieve Real Business Value
There's a simple formula for deci...
