Posts with tag 'CRM'
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15
What An Average Lead Looks Like
Your leads are anything but average. But there's definitely a difference between a good lead and a bad one.
Let's define some terms: A prospect is just about anyone you come in contact with who may someday become a customer. A lead is someone who has signaled interest in what you offer. That might mean they've inquired about your services or expressed interest in a listing.
Certain real estate marketing tools, like email marketing, give you a direct connection to your prospects, so you'll be able to keep the relationship going unt...
13
How To Finish A Year Strong (And Make Next Year Even Stronger)
December is the perfect time to look back at what you've achieved in a year and start planning for the future. While it's important to make time for family and friends, it's also an ideal opportunity to take stock. Most agents see business slow down for the last two weeks of December.
The most crucial thing: Don't just go into hibernation like a bear.
While it might make sense to take the final days of the year off, there's still plenty you could do before the calendar rolls over to 2023. Set a good precedent now, and you'll find it's that much easier to get a roaring start to the new year. Here's how to build the momentum that really makes a difference:
- Focus on Lead Generation
Lead generation is the key to growth, no matter what stage...
20
At Your Limit? Here's How You Can Expand Your Capacity
It seems like there's always more to do, but never any more hours in a day.
Real estate agents are no strangers to this phenomenon. Managing hundreds of relationships and what could add up to dozens of fast-moving transactions at any given time, there's always something more to get done, even at the end of the most productive day.
Although you'll never have the power to slow down time, you can still get more done in a day. And it starts with this realization: We don't all have the same 24 hours. In fact, we don't even have 18 hours, when you consider that we all have to sleep sometime.
An established leader with a team to delegate to has a very different 16Â hours in the day than an agent embarking on building a solo practice. Unfortunately, independent real...
11
Building Your Brand Is More Than Marketing
Marketing is an incredibly important part of building your real estate brand.
But it's not the only part.
In fact, plenty of work developing your brand happens before you're truly in the swing of marketing. To craft a consistent brand, you need to start with a vision of exactly what you want the brand to stand for.
Over time, your vision will change and grow. Likewise, your brand will also be influenced by customer interactions and their outcomes. After all, a brand isn't something you can control completely from the top down. It's also made up of what your customers believe about you, and that is always unfolding.
When your brand has a clear purpose and direction, though, it is much easier to attract the customers...
6
Catering To Customers Of The Digital Age
The digital age has forever changed the real estate industry for both customers and agents. Modern real estate customers tend to be tech-savvy, with a strong motivation to conduct independent research, learn everything they can about buying/selling a home, and discover promising properties in their target markets before they even connect with an agent.
On the agent side, you have a more diverse, dependable technological toolkit than ever before for attracting those customers, helping them achieve their real estate goals, and saving you tons of time in the process. Catering to customers of the digital age starts with having a plan and integrating the right tools for the job.
Start with Your Real Estate Website
