Posts with tag 'CRM'
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20
Using Tech To Succeed At Any Scale
No matter whether you're a solo real estate agent or work as part of a 100-person brokerage, you're sure to see new challenges in the coming year. The housing market is evolving fast. Buyers and sellers alike will be affected, and they'll count on you for the expertise to reach their goals.
Technology will be the key to adapting, growing, and flourishing in 2022.
Some agents worry new digital tools are diverting attention from the relationships at the heart of the industry. But good technology doesn't replace relationships; it deepens them by empowering you to communicate clearly and consistently with more people.
Real Estate Technology Is a Strategic Multiplier for Your Business
From the very beginning, the purpose of technology...
18
Short On Time? Become More Productive By Automating These Tasks
How often do you reach the end of the workday feeling like you accomplished everything that you set out to do when the day began? The life of a real estate agent is filled with surprises and unexpected demands on your time. It's so easy to end the day feeling like you missed opportunities to market properties, promote your business, generate new leads, and nurture existing leads.
But it doesn't have to be that way. With the right real estate technology, you have access to reliable, easy-to-use tools that allow you to automate key tasks, make your day more productive, and free up more time to focus on the things you love most about being a real estate agent.
Email Marketing and Lead Nurturing
Email marketing is one the most important places where automation can increase your productivity. Creating and sendin...
11
Streamline Your Marketing For Better ROI
Let's face it — not everyone loves marketing!
If you're someone who'd rather spend time on other priorities, the idea that you need to "do a little bit of everything" to find what works for you might be demoralizing. Even those who enjoy marketing can get worn down every now and again.
Luckily, you can achieve more by doing less.
The idea you need to put your brand everywhere and anywhere to succeed is based on a misunderstanding. In other industries, it may take anywhere from eight to 15 mentions of a brand for a prospective customer to even remember what it is. Real estate is different.
If you are marketing where your ideal customers are found, they don't need to see you fifteen times. On the contrary, they may reach out the first time they h...
6
Metrics Are More Than Just Numbers
How do you measure success? Every successful real estate firm prioritizes slightly different metrics, which means that there's no one right answer to that question. But with the ability to track so many metrics and key performance indicators (KPIs), it's easy to feel a little overwhelmed by all of the data at your fingertips. The important thing to remember is that metrics are more than just numbers. Tracking results, from lead generation to closings, is one of the most reliable ways to help your team grow and unlock higher levels of performance from your sales associates.
Prospecting and Lead Generation Metrics
Analyzing results and projecting future performance starts with understanding what your sales associates are doing to generate leads. Statistically, luck tends to even out over time, which is one reason why volume is a key factor...
21
Productivity In The Digital Age
It was only a few decades ago when many experts believed that, due to the rapidly accelerating pace of productivity, technology would render the five-day workweek obsolete in a few generations. There were several visions of how it might happen, including a three-hour, four-day week.
Amazingly, while productivity has continued to rise, most people are working even longer hours. What's more, wages have stagnated in relation to productivity, meaning that earners in many industries are going home with less. Luckily, real estate pros are positioned to reverse both these trends.
Unlike so many others, the nature of your business means you really can have it all:
- Vastly accelerated daily productivity by using technology the right way
- Business res...
