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Is your marketing puzzle missing that one small yet important piece that can help take your business to the next level? Paid social advertising is one marketing tool that real estate brands of any size can integrate to generate leads, grow your brand, and expand your social media presence. Here's why paid social advertising may be the missing piece to your marketing puzzle, along with some tips to help you get started.
How Paid Social Advertising Works
One of the perks of paid social advertising is that you don't need a ton to get started. A great real estate website is a must, of course, because you'll want a place to send the pe...

SMS texting has skyrocketed to become one of the most important tools for real estate agents. It can be used to stay in touch with clients at any stage of a transaction, including building a relationship with all-important leads before they commit to making their move.
Since 2017, NAR research has shown that about 90% of realtors prefer to use text messaging — that's just behind emails and phone calls. While all of these options have enormous potential, texting now stands out as a modern and convenient...

Quick — what's the most powerful form of marketing for real estate agents?
These days, the first thing that comes to mind might be something like social media. And it's true that of all the professionals active on Instagram, Facebook, and the rest, real estate pros have the best shot at transforming all that time spent scrolling their feed into real business value.
Next, you might think of email marketing. And it is the best in at least one way: Experts est...

Zillow has endured some notable failures recently, including shutting down its Zillow Offers iBuying program after consistently taking losses when flipping the homes that it purchased. But does that mean that the threat of Zillow is over for real estate agents? Not quite. While Zillow is no longer in the business of purchasing homes, it's still a popular, well-known platform that many people turn to for real estate information.
The good news is th...

Most people know more than one real estate agent. Likewise, even if they know you well, the majority of people you connect with aren't ready to jump into the market: If you're lucky, they'll be thinking about it. A final decision could be weeks or months away.
What should a real estate agent do in the meantime?
The traditional answer is "follow up." And while following up is important, it's a little too vague on its own to be useful. What's the best, most effective way to maximize the power of your follow-up while saving precious hours of the day? The answer is email marketing.
By turning first-time website visitors into ema...
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