Posts with tag 'DeltaNET 6'
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2
Engage With Leads To Make The Right First Impression
Many real estate agents spend the first year of their careers "chasing down leads."
The process starts by telling everyone you know that you're now a real estate agent. From there, hours of in-person networking are usually used to fill the funnel. But the truth is, most of these people aren't leads in the technical sense. They are prospects, people you only hope are interested.
Someone becomes a lead when they raise their hand in one way or another and signal that they really are interested in your services. They may not be prepared to buy or sell right now, but they do care to hear more. These relationships can be deepened until the lead becomes a customer.
This is a crucial distinction for real estate in particular.
You could foc...
1
Is Tech Taking Over? Why Agents Are More Important Than Ever
Real estate technology is moving faster than ever, and some agents are beginning to wonder if they'll be left behind. Big industry players have made moves to automate real estate in disruptive ways — but, in the long run, they've only succeeded in "disrupting" their own business.
It is becoming more obvious that the average buyer or seller doesn't want a fully AI-driven process, nor do they want to do it all themselves, no matter how convenient the tools become. What they want is personalized advice from a local expert.
Rather than replacing agents, the best technology enhances what they can do.
More Accessible Technology Means Better Results for Organizations of All Sizes
It was not that long ago when the best technology was available o...
25
How Useful Are Ads? Let's Take A Look
Many real estate agents around the United States swear by online advertising.
Even if you've never used an online ad, you're probably familiar with the idea: Set it up correctly and you enjoy "overnight" traffic to your website or listings. An optimized ad provides the opportunity to accelerate interest in your most promising properties and meet qualified buyers sooner.
When you think of online ads, you might think of Google first. For real estate agents, though, the picture is a little bit different. People go on platforms like Facebook and Instagram (also owned by Facebook) to browse aspirational properties, and that's where an effective agent should seek out traffic.
Facebook is also helpful for maintaining connections with leads and past customers.
When...
19
Behind The Scenes: How A CRM Works
A real estate CRM has the potential to transform your business. But there are still many brokerages not using the power of CRM. Likewise, many agents have decided to forgo CRM, not realizing it doesn't take a large team or a big budget to benefit.
As technology evolves, change follows. But even the most sophisticated technology can't replace the most important part of real estate: The human touch. Instead, a CRM is a tool, albeit a versatile and powerful one. It helps you get more done in less time.
That equips you to focus more of your attention on strategic matters that grow your business.
18
Email Marketing Is One Of Your Greatest Assets
One of the most powerful digital marketing approaches is also the least expensive.
Once you set it up, email marketing costs only pennies a month. With an all-in-one real estate solution like DeltaNET®6, you automate the process. That leads to a constant flow of targeted emails that deepen relationships with your prospects, leads, and current customers.
Not sure email is right for you? Experts estimate email...
